Streaming A Success in Extending Reach, Geographic Boundaries and Time Spent Online; OnRadio Network Surpasses 40 Stations Streaming With a Combined Cume of Over 20 Million.
SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--July 21, 1999--
The radio industry is making waves on the Internet Internet
Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the .
Sound waves. Radio stations across the country are extending their franchises onto the Web, and are capitalizing on one of their most valuable resources -- their signal, to draw consumers to their Web sites. OnRadio, the largest network of information and entertainment portals on the Internet, today announced that it has surpassed the milestone of over 40 affiliate stations that are streaming their signals with an overall Cume Cume Cumulative Audience (not an acronym) (listening audience) of more than 20 million.
"Stations streaming with OnRadio have seen increases in Cume of up to 15% in the last three months," said Ricardo Ri·car·do , David 1772-1823.
British economist whose major work, Principles of Political Economy and Taxation (1817), supported the laws of supply and demand in a free market.
Noun 1. Ramirez, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of OnRadio. "This demonstrates the powerful role that audio plays in keeping a user connected to the station's Website."
"Streaming also extends your reach because it transcends the geographical barriers of the on air world," continued Ramirez. "Along with core listeners, it is not uncommon for a station to receive song requests from around the world, providing unprecedented branding opportunities."
According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Arbitron New Media's recent study, 13% of Americans have listened to the radio online. The study also reveals that 51% of the people who have listened to radio online tune into their local stations.
"Building community is key to any successful Website," said Ramirez. "Radio is fortunate to have a loyal, established community on air that can be easily extended to online." He continued, "While our core business has been with the radio industry, based on our streaming success we plan to expand our market to other consumer-oriented businesses who can use audio-driven content to increase the time spent online and ultimately the revenue per session."
OnRadio.com, formally known as Electric Village, is the largest Internet radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in. network, providing the only complete, scalable, turnkey See turnkey system. Internet solution to the broadcast industry to help extend each station's relationship with its audience, increase brand loyalty and drive new income through non-traditional revenue streams. By integrating radio with the Internet, OnRadio creates a rich, interactive Web environment that establishes individual radio stations as entertainment / information portals. OnRadio publishes and provides content to over 600 radio and branded media Web sites that reach a cumulative listening audience of over 100 million people. OnRadio has strategic partnerships with Microsoft (MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade ), InterVU (ITVU), and Vibe|SPIN Ventures. OnRadio was founded in 1996 and is headquartered in Scotts Valley, Calif.
ElectricVillage, OnRadio and Onradio.com are Trademarks of Onradio.com