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Strategy Diva's Annual Top Ten Consumer Trends For 2007 Are Here.


MIAMI Miami, cities, United States
Miami (mīăm`ē, –ə).

1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896.
 -- Cynthia R. Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, the Strategy Diva and nationally recognized prognosticator of consumer trends, released her top ten 2007 consumer trends today.

1. Green is Good - we are way past the tipping point The point in time in which a technology, procedure, service or philosophy has reached critical mass and becomes mainstream. See network effect. See also tip and ring.  on this subject, the objections have TOPPLED and green products and practices are everywhere. So color consumers green this year with their interest in non-toxic, energy efficient, sustainable wood, low environmental impact, alternative energy, recycled and organic.

2. Hip, Stylish Baby Clothes and Accessories - thank Shiloh, Mom and Dad had "no name" clothes for the picture. The little beauty showed cutesy cute·sy  
adj. cute·si·er, cute·si·est Informal
Deliberately or affectedly cute; precious: a cutesy boutique for children's fashions.
 is out and stylish new designer baby duds are in. Uber designer Starck has even designed a baby carriage for this year's additions to the Speeders generation.

3. Personal Content Generation - everyone is in this generation! Consumers of all ages are creating content (words, pictures, videos) everywhere, all the time and sharing it. Not limited to technology content, long hand journal writing is also back. Just don't pull a Lindsay and let your deep thoughts get published before you edit!

4. Live/Work Real Estate - Gen Y's and Boomers converge here, whether a young aspiring artist or newly retired/self employed practitioner, they are renting/buying (which means outfitting with specialized furniture and products) their live/work spaces.

5. Locally Produced Produce - for variety and safety (Popeye, are you careful about the spinach you are eating?!) Taste is in, fad diets are out and folks are doing what Mom told themOeating their locally produced veggies Veggies of Nottingham, also known as Veggies Catering Campaign, is a campaigning group based in Nottingham, England, promoting ethicalbum alternatives to mainstream fast food. . Lucky Floridians are eating those ugly tomatoes with real taste that can't be shipped out of state.

6. Healthy Technology - now we are going to use technology for more than just the music when we work out. Tracking and controlling health conditions are on the front burner Noun 1. front burner - top priority; "the work was moved to the front burner in order to meet deadlines"
precedence, precedency, priority - status established in order of importance or urgency; "...
 of interest. Do you have your chip with medical info implanted yet?

7. Engineered Pets - "give me one that has a nice gentle nature, won't make me sneeze sneeze, involuntary violent expiration of air through the nose and mouth. It results from stimulation of the nervous system in the nose, causing sudden contraction of the muscles of expiration.  and gets along well with others." Behavior is the new pedigree and little Peanut is bred to the families' specifications. She will be the best behaved dog at this year's pet parties.

8. Experiential Gifting - retailers watch out!!!! More people are getting original with gifting; restaurant gift certificates, cooking classes, spa days, wine assortments for a tasting party and other experiential things. This means traditional consumer products are losing share in the giftables pie.

9. Comfort Food Cooking - cakes go retro [Latin, Back; backward; behind.] A prefix used to designate a prior condition or time.  as we celebrate the 60th anniversary of the Bundt pan and Rachel is inspiring us to try stews. Beef Stroganoff beef stro·ga·noff  
n.
Thinly sliced beef fillet sautéed and mixed with onions, mushrooms, sour cream, and herbs, often served on a bed of noodles or rice.
 is on the comeback trail and the food channel is showing everyone how to cook it. Real men cook!

10. Innovative Travel - no matter what the conveyance, air or donkey, everyone is traveling somewhere and looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 comfort, convenient and innovative travel products. The 3 ozs. of gels are now packed in brightly colored luggage or well designed functional travel totes along with a plethora of specialized travel oriented products. Eco travel packages also get a boost this year and I am planning my trip to DubaiOfor the shopping of course.

For a longer version contact:

Dee@strategicmindshare.com

TREND HOTLINE 646-918-4048

Strategic Mindshare President Cynthia R. Cohen, the Strategy Diva, is a prominent consumer trend authority. She provides strategy consulting to retailers and consumer brand companies. She is recognized for her research on the buying behavior of each consumer generation and especially the youngest generation which Ms. Cohen named the "Speeders."
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 2007
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