Strategy Analytics: Content Creators and PIM Freaks Key to Mobile Enterprise Success; Optimized User Experience Will Be Battleground for Next 100 Million Mobile Professionals.BOSTON -- Between early adopting Connectivity Junkies and laggard Cubicle Dwellers, significant untapped potential exists in three key mobile worker segments. Understanding how these mobile workers stratify strat·i·fy v. strat·i·fied, strat·i·fy·ing, strat·i·fies v.tr. 1. To form, arrange, or deposit in layers. 2. into meaningful segments will dictate winners and losers in the race for the next 100 million users. As wireless becomes the glue that links offsite and onsite productivity, Strategy Analytics' groundbreaking analysis, "Mobile Professional Segmentation and the Importance of Optimized User Experiences," identifies Content Creators and PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated Freaks as key emerging user segments. "Success in the future mobile business user market will be closely linked to the ability of device manufacturers, software developers, mobile operators and other value chain players to collaborate like never before in orchestrating, and effectively selling, premium user experiences," comments Cliff Raskind, a Director in the Global Wireless Practice. "With strong spending patterns, high interest levels in a wide range of mobile services and priority attached to being contactable, PIM Freaks are the next segment beyond the corner office to target for a broad range of wireless email Wireless Email or Push E-mail for enterprises is an email solution for small handheld platforms that is secure and managed centrally by enterprise server. Wireless technology adoption has seen a dramatic increase over the past few years. and connected PIM tools." Based on its latest survey of cellular business users, Strategy Analytics has broken down the 45 million Western European wireless data business user base into five optimized demand segments: Connectivity Junkies, Content Creators, Connected Responders: PIM Freaks and Cubicle Dwellers. Each of these segments is mapped to critical user experience index attributes based on their need for attachments, satisfaction with displays and frustration levels with navigation on portable devices. For a chart, "Mapping the Need for Attachments to Navigation & Display Woes," see www.strategyanalytics.com/press/PR00259.htm David Kerr David Kerr may refer to:
adj. Capable of being perceived by the senses or the mind: perceptible sounds in the night. [Late Latin perceptibilis, from Latin perceptus frustrated with the navigation features and overall usability of current generation devices. Nokia is the lead vendor in terms of embedded devices among mobile workers given their historic dominance of the European voice European Voice is an English language newspaper owned by The Economist group. The newspaper gives an account of the activities of the key European Union institutions – the European Commission, European Parliament and Council of Ministers. landscape, but SEMC SEMC Sony Ericsson Mobile Communications SEMC Sony Ericsson Mobile Communications, AB SEMC Structural Engineering Mechanics and Computation SEMC State Emergency Management Committee (Australia) SEMC Search Engine Marketing Council and Samsung are rapidly gaining ground." Other key points from this business user segmentation study include: --Nearly 8-in-10 PIM Freaks and Content Creators select their own devices --PIM Freaks and Content Creators spend two-thirds of their time using the data functions on their devices in indoor domains ("at home" or "at work") --Over 70 percent of PIM Freaks and Content Creators use a notebook computer A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous. --PIM Freaks spend 13 percent more per month on wireless than the average business cellular user. About Strategy Analytics Strategy Analytics, Inc. - a global research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a - provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. For more information, see www.strategyanalytics.com |
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