Strategy Analytics: European Broadband Subscriber Numbers Rise to 38 Million in 2004; Aggressive Competition and Local Loop Unbundling Fuel Rapid Market Growth.
As usual, broadband adoption varies significantly from one European country to another. The leading market today is the Netherlands, where 45 percent of all homes will have a broadband connection by the end of 2004. By contrast, Germany, Ireland and Greece will still have penetration rates below 20 percent. Strategy Analytics concludes that the countries with the fastest adoption rates are those with the greatest levels of competition between service providers.
"2004 has been the year of local loop unbundling (LLU)," notes Martin Olausson, Senior Analyst, Broadband Media and Communications. "French consumers in particular have benefited from intense rivalry between competing service providers and the incumbent, France Telecom. We fully expect a similar impact in other European countries once LLU becomes more widely available."
The majority of European broadband users continue to choose DSL services, which have an 81 percent share of the market. Most of the rest use cable (19 percent), while a small minority subscribes to other services such as fiber-to-the-home (FTTH). This report predicts that DSL will maintain this position until 2008, but that emerging services such as FTTH and wireless will gain share.
For a table with further information, see www.strategyanalytics.com/press/pr00143.htm
About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Digital Consumer, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com
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|Date:||Dec 15, 2004|
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