Strategy: sell less?With the world economy slowly shifting out of first gear, Brazil's automobile plants are still coming to grips with their excess capacity, Industry leaders are looking for new production strategies or difficult cost-cutting methods. As assembly lines sit quietly, CEOs are talking about ways to fix the mess--or at least laugh at the pain."We already make popular cars. Now, they're talking about semi-popular cars, 'a workers' car.' ... A car for the landless? No way!"--Walter Wieland, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , General Motors do Brasil (LATIN TRADE) "We are losing too much money in Brazil."--Louis Schweitzer, CEO, Renault do Brasil (La Tribune) "The average selling price The average sales price of goods or commodities. Especially used in the retail sector and technology distribution. of a car in Brazil is well below the average of the world market. We have to limit our sales volume in order to ... stem our losses."--Claude Satinet sat·in·et n. A thin inferior satin or an imitation satin, especially one containing cotton. Noun 1. satinet - a fabric with a finish resembling satin but made partly or wholly from cotton or synthetic fiber satinette , President, Citroen do Brasil (LATIN TRADE) "We have to change the current mood toward the economy. The government needs to boost consumer confidence."--Ben Van Shaik, CEO, DaimlerChrysler Latin America (LATIN TRADE) "The auto industry is one of the most important sectors in the country." --Antonio Palocci, Brazil's finance minister (Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July ) "You won't hear me say the word(s)'job cut."--Paul Fleming, CEO, Volkswagen do Brasil Volkswagen do Brasil Ltda. is a subsidiary arm of Volkswagen Group, established in 1953. Brazilian developed Volkswagen's Many of its models were designed especially for Brazil:
"Given current conditions, we can no longer support a business of this size."--a Volkswagen spokesman, later announcing 4,000 job cuts (Dow Jones Newswires) |
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