Printer Friendly
The Free Library
14,573,512 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Strategic partners a major factor in Trimble success.


In addition to the creative energy and enthusiasm of the company's various disciplines, Trimble Trim·ble   , David Born 1944.

Politician of Northern Ireland. Leader of the Ulster Unionist Party (since 1995), the largest political party in Northern Ireland, he shared the 1998 Nobel Peace Prize with John Hume for his work toward establishing peace
 had lots of additional help in achieving success with its EZ-Guide Plus and EZ-Steer product launches.

"Our marketing strategy with these products has been to develop the market worldwide with strategic partners such as Ag Leader Technology, CNH--including Case IH and New Holland dealerships--and Hardi International," says George George, river, c.345 mi (560 km) long, rising in a lake on the Quebec-Labrador boundary, E Canada. It flows N through Indian Lake (125 sq mi/324 sq km) to Ungava Bay (an arm of Hudson Strait).  Huber Huber may refer to:

Places:
  • Huber, Georgia
  • Huber, Indiana
  • Huber, Michigan
  • Huber, Montana
  • Huber Heights, Ohio and Huber Ridge, Ohio
  • Huber, Oregon
People:
  • Anke Huber, tennis player
, global sales director for Trimble. "These have been excellent entry-level en·try-lev·el
adj.
Appropriate for or accessible to one who is inexperienced in a field or new to a market: an entry-level job in advertising; an entry-level computer. 
 products for our strategic marketing partners as well as our Trimble dealers."

Sid (1) (Society for Information Display, Santa Ana, CA, www.sid.org) A membership organization founded in 1962 devoted to the information display industry. With chapters around the world, SID hosts conferences in the U.S. and abroad and publishes a monthly magazine.  Siefken, Lightbar Guidance and GPS Sensor manager for Trimble, says each of these three strategic partners has found unique ways to better serve key market segments by offering EZ-Guide Plus and EZ-Steer systems customers.

"Ag Leader Technology, for example, is well known for its yield monitoring capabilities and mapping software," notes Siefken. "Because EZ-Guide Plus can provide external GPS data to yield monitors, it's a natural step for that customer to buy this type of Trimble system from a company with whom he's already comfortable, such as Ag Leader Technology.

"As major equipment manufacturers, when CNH CNH Carteira Nacional de Habilitação
CNH Centro Nacional de Huracanes (Spanish)
CNH California Nevada Hawaii (a district of Kiwanis International)
CNH Club Náutico Hacoaj
 brand dealers have a machine sold, they can help improve their customers' satisfaction with its performance by adding an EZ-Guide Plus and EZ-Steer system," says Siefken. "Customers like the fact that they're buying proven GPS equipment from a dealer they know they can rely on for strong service and support.

"The focus of Hardi International is on sprayers and spraying applications," continues Siefken. "As boom sizes have increased from 60 feet to 90, and now to 120 feet, Hardi understands the importance of getting effective use from every inch of those big booms moving through the field--to save time, expensive chemicals and fuel, and to help protect the environment from spray overlaps.

"So overall, these Trimble products complement the products that our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  partners are already selling," adds Siefken. "They're just applying the Trimble technology to make their customers even more efficient and more satisfied with the product they purchased."
COPYRIGHT 2005 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:AGRI MARKETING'S PRODUCT OF THE YEAR
Comment:Strategic partners a major factor in Trimble success.(AGRI MARKETING'S PRODUCT OF THE YEAR)
Publication:Agri Marketing
Geographic Code:1USA
Date:Oct 1, 2005
Words:332
Previous Article:Glimpses of a hectic year.(AGRI MARKETING'S PRODUCT OF THE YEAR)
Next Article:Breaking down strategic barriers to achieve success.(AGRI MARKETING'S PRODUCT OF THE YEAR)(Trimble Navigation Ltd. EZ-Steer steering system)
Topics:



Related Articles
TRIMBLE WINS MILITARY CONTRACT FROM BOEING.(Company Business and Marketing)
TRIMBLE WINS MULTIPLE ARMY CONTRACTS.(Government Activity)
Trimble brings key technology to Ag market.(View From The Top)
Product of the Year runners-up.
Trimble jumpstarts low-cost market of GPS users.(AGRI MARKETING'S PRODUCT OF THE YEAR)(Global Positioning System)(Cover Story)
Competitive marketplace stimulates fast-paced launch.(AGRI MARKETING'S PRODUCT OF THE YEAR)(Hewlett-Packard Co. LORAN C receiver)(Trimble Navigation...
Breaking down strategic barriers to achieve success.(AGRI MARKETING'S PRODUCT OF THE YEAR)(Trimble Navigation Ltd. EZ-Steer steering system)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles