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Strategic business alliance creates object-oriented data mart and data warehouse solutions; Cincom Systems and Prism Solutions take leadership position in meeting industry demand for data marts.


CINCINNATI--(BUSINESS WIRE)--Sept. 16, 1996--In an effort to meet the rapidly growing demand for smaller, departmental data warehouses, or data marts, Cincom Systems (Cincom Systems, Inc., Cincinnati, OH, www.cincom.com) One of the largest and most experienced software companies in the world. Founded in 1968 by Thomas Nies, who has the distinction of being the longest-serving company chief in the industry, Cincom sells manufacturing, financial and , Inc. and Prism Solutions, Inc. have formed a joint marketing alliance. Through a new integrated solution, Cincom and Prism are now well positioned to lead the fast growing data mart industry in providing a rapid, low-risk way to build a data mart on top of an object-oriented platform.

Under the alliance, Cincom's TOTAL FrameWork(TM), an object- oriented application assembly environment, has been integrated with Prism Warehouse Manager(TM), Prism's data warehouse management software. The result of this integration is the first data mart solution to utilize an object-relational database A database that provides both relational and object database capabilities. See universal server.  (ORDB ORDB Open Relay Database
ORDB Object Relational Database
ORDB Object Relational Data Base
ORDB Open Relay Data Base
ORDB Operator Reference Data Base
) as the target data store.

With the ORDB functionality within TOTAL FrameWork, companies can now achieve full use of warehoused data, as well as interaction with operational systems - all within the same application. For example, a customer support application can now access complete customer history information from a data warehouse and, from the same application, access live operational databases for tracking outstanding orders and responding to account balance inquiries.

TOTAL FrameWork's ORDB provides multidatabase access to a federation of external databases, including Informix, Oracle, Sybase and SUPRA A relational DBMS from Cincom Systems, Inc., Cincinnati, OH (www.cincom.com) that runs on IBM mainframes and VAXs. It includes a query language and a program that automates the database design process. (R) Server. Prism Warehouse Manager supports the iterative development A discipline for developing systems based on producing deliverables often. Each iteration, consisting of requirements, analysis & design, implementation and testing, results in the release of an executable subset of the final product, which grows incrementally from iteration to  process by providing data extraction Data extraction is the act or process of retrieving (binary) data out of (usually unstructured or badly structured) data sources for further data processing or data storage (data migration). , transformation and integration of legacy and operational data from, or to, any of these databases. By utilizing the integrated solution, individual departmental data marts can be linked using TOTAL FrameWork's multidatabase facilities. This provides flexibility for control over individual data marts and operational data on the department's database of choice without jeopardizing an organization's enterprise-wide data warehouse strategy.

Fast, Flexible and Accessible Data Types

Now each data mart or data warehouse will have a global, enterprise-wide view of disparate data types within an object-oriented environment. As more and more companies begin to leverage the Internet/Intranet, data integration strategies will become critical, since applications running on these backbones can utilize various data types including multimedia. The Cincom/Prism solution enables the building of applications that integrate operational data, warehoused data and multimedia data.

"As organizations increasingly rely on cross-functional business applications and data warehouses to enhance their competitive edge, TOTAL FrameWork provides them the capability of leveraging the benefits of both solutions for quick, efficient access to the data warehouse and live operational data," says Marco Emrich, Senior Director of Cincom Systems' Advanced Technology Group.

"Moreover, the object-oriented capabilities of TOTAL FrameWork provide added flexibility within cross-functional business applications. Complex data types are being used more prevalently in business each day. With TOTAL FrameWork's ORDB, a variety of data types - including multimedia, graphics, and alphanumeric data, can be recognized as one global data type. Plus, TOTAL FrameWork provides features for accessing the data warehouse over the Internet/Intranet via the World Wide Web."

"This alliance between Cincom Systems and Prism Solutions opens a whole new market segment of clients who seek to deliver leading-edge data warehousing See data warehouse.

data warehousing - data warehouse
 and data mart solutions within their organizations," says Bill Binch, Vice President of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Field Operations for Prism Solutions. "Cincom Systems is an established company delivering leading-edge, object-relational technology to address the needs of the data mart marketplace. Coupled with Prism's leading data warehouse and data mart software and services, the two companies can create a truly effective information foundation for decision support."

A Response to Industry Need

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a recent META Group survey, the data warehouse industry is experiencing rapid growth in data mart architectures. Among respondents, 30 percent are currently implementing data marts, and 48 percent plan to implement them within twelve months.

Pricing for the integrated solution, including implementation services, starts at $100,000 and is available today from Cincom Systems and Prism Solutions.

About Prism Solutions, Inc.

Founded in 1991, Prism Solutions (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:PRZM PRZM Pesticide Root Zone Model ) is a leader in data warehouse management software for building, maintaining and navigating data warehouses. Prism Solutions helps customers meet strategic business goals through data warehousing solutions that support customer relationship management, profitability measurement, market segmentation Market Segmentation

A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.
, risk management, procurement and other critical business applications.

Prism Solutions' customers include leading companies in the finance, healthcare, insurance, manufacturing, public utilities, retail, telecommunications, transportation and technology industries. Prism Solutions is based in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760.  with sales and support offices located globally. More information about Prism Solutions can be found at http://www.prismsolutions.com.

About Cincom Systems, Inc.

Cincinnati-based Cincom Systems is among the world's largest software companies The Forbes Global 2000 includes the following list of the world's largest software companies.

Relative
rank Global
rank Name Country Sales
($bil) Profits
($bil) Assets
($bil) Market Value
($bil)
1 54 Microsoft United States .
 and has been developing and marketing business software to leading corporations for more than 28 years. Cincom offers mission-critical software ranging from document management and manufacturing applications, to solutions for object-oriented and fourth-generation language fourth-generation language (4GL)

Fourth-generation computer programming language. 4GLs are closer to human language than other high-level languages and are accessible to people without formal training as programmers.
 application development. Cincom can be contacted via e-mail at info@cincom.com, by telephone at 800.543.3010, or at its World Wide Web site at http://www.cincom.com.

Trademarks: The following are trademarks or registered trademarks of Cincom Systems, Inc.: SUPRA and TOTAL FrameWork.

PRISM and Prism Warehouse Manager are trademarks of Prism Solutions, Inc.

All other trademarks are trademarks or registered trademarks of Informix Software, Inc., Oracle Corporation, Sybase, Inc. or their respective companies.

(c)1996 Cincom Systems, Inc.

All Rights Reserved

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: There is an "at" symbol after "info," "cdecker," "ddyer" and "kmd" in the E-mail addresses listed in this release. This symbol may not appear properly in some systems.

CONTACT: Prism Solutions, Inc.

Carol Decker or Cynthia Schmidt, 408/752-1888

cdecker@prismsolutions.com

or

Cincom Systems

Dan Dyer, 513/573-3492

ddyer@cincom.com

or

Hensley Segal Rentschler or Kevin Dugan, 513/671-3811

kmd@hsr.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 16, 1996
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