Strategic Relationship Between Fujifilm and Microsoft Expands as Imaging Giant Announces Printing Service Fulfillment and Digital Camera Compatibility for Windows XP.

Business/High Tech Editors

ELMSFORD, N.Y.--(BUSINESS WIRE)--July 31, 2001

Fuji Photo Film U.S.A., Inc., one of the world's leading digital imaging and information companies, today announced that it is strengthening its on-going relationship with Microsoft Corp. through its involvement in the fulfillment of Microsoft Windows XP online printing service orders.

In addition, Fujifilm announced that its current and future line of FinePix consumer digital cameras would be fully Windows XP-compatible.

The Windows XP photofinishing announcement is significant for both Fujifilm and Microsoft because the arrangement will allow users of the new operating system to obtain professionally processed prints of their digital pictures with just a few clicks of a mouse. This new agreement expands the existing relationship that the two companies already have; Fujifilm currently fulfills all photographic print and greeting card orders for Picture It! on MSN (www.pictureit.msn.com), through its subsidiary, Fujicolor Processing, Inc. Similar to the successful MSN fulfillment arrangement, Fujifilm's state-of-the-art Frontier Digital Minilabs will be used for processing Windows XP orders to ensure delivery of the same sharp and colorful pictures that consumers, professionals and business customers have all come to expect from Fujifilm photofinishing.

"Whether its shooting pictures, saving them for future walks down memory lane, having prints to hold or sharing photos with special friends via the Internet, Fujifilm digital imaging offers picture takers a host of enjoyable shoot, store, print and share options," said Stanley E. Freimuth, Executive Vice President and Chief Operating Officer of Fuji Photo Film U.S.A., Inc. "By joining with Microsoft and supporting the Windows XP operating system, we will continue to make digital imaging fun and easy by simplifying these processes for both the novice and experienced digital photographer.

"Our goal at Fujifilm is to deliver a complete line of products and services to consumers, professionals and business customers while providing them a choice of high-quality options," he continued. "Both our FinePix digital cameras and Frontier Digital Minilab series are recognized for their outstanding quality and technological innovation. We are delighted that we can build on our existing Microsoft relationship and support Windows XP with both our digital cameras and through our photofinishing products and services."

"We're pleased to have Fujifilm on board again in support of our new Windows XP operating system," said John Frederiksen, General Manager of the Windows Division at Microsoft Corp. "We feel confident that users of Windows XP will find the entire Fujifilm digital photography experience, from picture taking to picture making, easy and fun."

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer of imaging and information products. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging and information products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, optical discs, tape cartridges and other data storage media; professional and consumer optical discs, videotape and audiocassettes; microfilm and other micrographic products; graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country.

For more information on Fujifilm products, consumers are encouraged to call 800/800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.