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Strategic Organizational Moves Position Princeton Softech for Growth and Continued Leadership in the Enterprise Active Archiving Market.


Business Editors/Hi-Tech Writers

PRINCETON, N.J.--(BUSINESS WIRE)--Oct. 21, 2002

Princeton Softech Announces New Executive Vice President

of Product Development and Executive Vice President of

Product Integration and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  

Princeton Softech, the pioneer and leader in enterprise active archiving technologies, today named Joe Alea Executive Vice President of Product Development and Don Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
 the Executive Vice President of Product Integration and CTO.

"One of our key initiatives has been to develop strategic partnerships with enterprise software vendors to capitalize on the market demand for active archiving technology," said Lisa Cash, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Princeton Softech. "The appointments of Joe Alea and Don Cohen will enable Princeton Softech to accelerate development of application-specific, out-of-the-box solutions, solidifying our leadership position in the active archiving market."

As the new Executive Vice President of Product Development, Joe Alea will oversee product design and development, quality assurance, customer support, documentation and product training. Alea brings an innovative management style with 20 plus years of successful leadership experience. In previous roles, he has demonstrated his ability to deliver enterprise-class products, scale a development organization and work collaboratively with customers and across the organization to set product vision and strategy.

Alea comes to Princeton Softech from Concerto Software, a $100 million global provider of enterprise and mission-critical customer interaction management (CIM (1) (Computer-Integrated Manufacturing) Integrating office/accounting functions with automated factory systems. Point of sale, billing, machine tool scheduling and supply ordering are part of CIM. ) systems. At Concerto, he managed a 110-person development organization and championed an aggressive technology vision, which included a key acquisition for the company. Prior to Concerto Software, Alea held senior management positions at McKesson, Sales Technologies (Dunn & Bradstreet) Lockheed-Martin and Gould Computers. Alea has worked with marquee customers, vendors and partners to deliver first-of-kind industry B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 and B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B.  solutions in CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , healthcare, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , and manufacturing control systems.

In his new role, Don Cohen will lead the product integration team to design, develop and test integrated, out-of-the-box active archiving solutions for PeopleSoft, Oracle, Amdocs Clarify and other industry leading enterprise applications.

Don Cohen, a co-founder of Princeton Softech, has served as the Vice President of Research and Development since the company's inception in 1989. Cohen brings more than 24 years of software product development experience to his new role. He is a frequent speaker at industry conferences and trade shows in the US, Europe and Australia, including the International DB2 User Group (IDUG IDUG International DB2 Users Group
IDUG International Db2 User Group
IDUG Intrusion Detection User Group
), DB2 Tech. Conference, International Oracle User Group (IOUG IOUG International Oracle Users Group
IOUG Illinois OCLC Users Group
IOUG Independent Oracle Users Group
) and many other local user groups.

About Active Archiving

Active archiving enhances the performance of production databases by setting aside infrequently used data, yet keeps it "active" for easy access. However, unlike traditional archiving and HSM (1) (Hierarchical Storage Management) The automatic movement of files from hard disk to slower, less-expensive storage media. The typical hierarchy is from magnetic disk to optical disc to tape.  programs that deal with entire files, actively archived data can be quickly restored one record at a time. In addition, the referential integrity of the data is maintained, which means the proper relationships between records still exist (customer to orders, vendor to purchases, etc.). For more information about active archiving, please visit http://www.storesmarter.com.

About Princeton Softech

Princeton Softech (www.princetonsoftech.com), the pioneer and leader in enterprise active archiving technology delivers proven software products that help enterprises enhance the performance and availability of mission-critical applications and databases by storing data smarter. Princeton Softech's suite of Active Archive(TM) Solutions support the leading database management systems and operating platforms in client/server and mainframe environments. Ongoing active archiving enables companies to manage accelerating database growth, while significantly reducing costs and achieving a greater return on investment. Princeton Softech is a leader in enterprise-scale data management solutions, with over 2,000 of the world's largest companies across industries in more than 30 countries using Princeton Softech's products and services. Princeton Softech is financed by Apax Partners and LLR Partners.
COPYRIGHT 2002 Business Wire
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 21, 2002
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