Strategic Name Development Develops 3 Brand Names for Turning Technologies' Latest Products.MINNEAPOLIS -- Strategic Name Development, Inc., a strategic and linguistically focused naming company, recently named three new components and a product suite of Turning Technologies, LLC's educational and corporate audience response product line. TestingPoint[TM], VantagePoint[TM] and QuestionPoint[TM], the latest educational tools from Turning Technologies, work together as part of the TouchPoints[TM] comprehensive K-12 assessment solution that helps students improve their academic performance. Centered around their flagship student response system, TurningPoint([R]) interactive PowerPoint software, the new TouchPoints suite of products will help educators track student comprehension through every point of the learning process. * TestingPoint allows teachers to easily develop, format and administer tests. * VantagePoint, a web-based analytics application for creating different analysis reports or summaries of student performance against state standards and AYP AYP Adequate Yearly Progress (National Assessment of Educational Progress) AYP Anarchist Yellow Pages AYP American Youth Philharmonic goals, uploads session files from TurningPoint, TestingPoint and paper-based bubble tests. * QuestionPoint, a question bank powered by LearnStar, provides high-quality content questions, which can be uploaded into TurningPoint and TestingPoint. "To remain competitive worldwide, educating students has become increasingly important and the tools that Turning Technologies offers enables K-12 schools to meet that objective. Strategic Name Development enjoyed the opportunity and challenge to name three new Turning Technologies suite components," said William Lozito, President of Strategic Name Development. Turning Technologies selected Strategic Name Development to develop names that were progressive and forward looking, while stressing collaborative learning Collaborative learning is an umbrella term for a variety of approaches in education that involve joint intellectual effort by students or students and teachers. Collaborative learning refers to methodologies and environments in which learners engage in a common task in which each and teaching. The new complementary components were named to be consistent with the company's brand architecture and nomenclature nomenclature /no·men·cla·ture/ (no´men-kla?cher) a classified system of names, as of anatomical structures, organisms, etc. binomial nomenclature . That is, all components of the suite names end in "point," but still emphasize the versatility and flexibility of a program that offers something for everyone. "Strategic Name Development was creative, responsive, and provided us with a broad range of strategically sound name candidates. They are very easy and enjoyable to work with," said Tony DeAscentis, Vice President of Marketing at Turning Technologies. TestingPoint, VantagePoint and QuestionPoint provide students, teachers, parents and administrators with interactive teaching devices and tools. Integrated with Turning Technologies' other offerings, these tools allow teachers to immediately generate data and focus on students' individual needs while giving students peace of mind that they can answer a question discretely. About Strategic Name Development, Inc. Strategic Name Development, Inc. partners with companies to develop product names, company names, taglines and conduct brand name research. The naming company combines the three forces of linguistics linguistics, scientific study of language, covering the structure (morphology and syntax; see grammar), sounds (phonology), and meaning (semantics), as well as the history of the relations of languages to each other and the cultural place of language in human , creativity and target market research to build brand names that are instantly recognizable, memorable and strategically sound. Utilizing its proprietary Name DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. Validation[TM] methodology the company is able to measure emotional boding bod·ing n. An omen or foreboding, especially of evil. Noun 1. boding - a feeling of evil to come; "a steadily escalating sense of foreboding"; "the lawyer had a presentiment that the judge would dismiss the case" power, memorability, latent Hidden; concealed; that which does not appear upon the face of an item. For example, a latent defect in the title to a parcel of real property is one that is not discoverable by an inspection of the title made with ordinary care. association, fit to concept, pronunciation pronunciation: see phonetics; phonology. Pronunciation - In this dictionary slashes (/../) bracket phonetic pronunciations of words not found in a standard English dictionary. and sound symbolism Sound symbolism or phonosemantics is a branch of linguistics and refers to the idea that vocal sounds have meaning. In particular, sound symbolism is the idea that phonemes (written between slashes like this: /b/) carry meaning in and of themselves. . Based in Minneapolis, Minnesota “Minneapolis” redirects here. For other uses, see Minneapolis (disambiguation). Minneapolis (pronounced IPA: /ˌmɪniˈæpəlɪs/) is the largest city in the U.S. , Strategic Name Development has worked with clients from top companies around the globe. For more information about Strategic Name Development, visit www.namedevelopment.com. |
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