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Stratecast Partners Reports End Users Cautious in Outsourcing to ASP.


Business Editors & Telecommunications Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--June 19, 2000

More than 35% of companies will never use an Application Service Provider (ASP) according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a recent study by Stratecast Partners.

For those companies that do outsource applications, the biggest concern is security and application performance.

The two most widely outsourced applications are e-commerce and payroll. While there is a wide range of applications and solutions being offered by ASPs, there is still a lack of availability in the minds of 78% of companies who currently do not outsource applications. Not surprisingly, 41% of the population is extremely concerned about handing over control of applications to a third party.

These are some of the insights provided in Stratecast Partners' "ASP End-User Study: Understanding the Decision Criteria," from the company's ASP Competitive Strategies (ASPCS ASPCS Astronomical Society of the Pacific Conference Series ) Analysis Service. According to Diane Myers, Stratecast Partners' ASPCS program manager, "ASPs need to focus investments in the following three areas for long-term success: scaleable customer service and support, effective market segmentation Market Segmentation

A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.
 strategies, and continual training of in-house personnel."

The "ASP End-User Study: Understanding the Decision Criteria" is the result of 100 surveys of a variety of company type and size. This report provides a strategic analysis of companies' decision criteria in choosing/not choosing to outsource and in selecting an ASP. User concerns regarding ASPs are analyzed to help define areas that ASPs need to address for future success.

Please contact Matt Kellogg at mkellogg@stratecast.com for more information regarding the "ASP End-User Study: Understanding the Decision Criteria." The report is available to clients of the full ASPCS Analysis Service or on a standalone stand·a·lone  
adj.
Self-contained and usually independently operating: a standalone computer terminal. 
 basis. As a standalone report the price is $4995, but is being offered at $3995 through July 2000.

Stratecast Partners, a division of Frost & Sullivan, provides strategic analysis of the telecommunications industry with a focus on five key areas of research: emerging service providers, data/IP growth strategies of Tier 1 service providers and ISPs, application service providers, OSS Oss (ôs), city (1994 pop. 62,141), North Brabant prov., S Netherlands; chartered 1399. It is a significant industrial center. Manufactures include meat products, chemicals, pharmaceuticals, electrical equipment, and metalware. , and infrastructure convergence. Analysis Programs have been developed addressing each of these subject areas, and strategic analysis is provided on a monthly basis. Additionally, in Stratecast Partners Insight for Executives (SPIE SPIE International Society for Optical Engineering
SPIE Society of Photo-Optical Instrumentation Engineers
SPIE Source Path Isolation Engine
SPIE Special Purpose Insertion Extraction
SPIE Software Process Improvement Experimentation
SPIE Standard Protocols in Effect
) Analysis Service, Stratecast Partners provides strategic analysis of industry events as they unfold unfold - inline  on a weekly basis.
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Publication:Business Wire
Date:Jun 19, 2000
Words:378
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