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StrataVia Announces Hiring of CA Senior Sales Executive.


Fast growing database administration products and services start-up appoints Andre Cuenin, formerly CA's VP of Worldwide Sales Operations, to lead the company's sales expansion

DENVER -- StrataVia Corporation, a provider of database administration (DBA) products and services for Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. , Oracle and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  DB2, announced today the appointment of CA veteran Andre Cuenin to the position of Vice President of Worldwide Sales. Cuenin is charged with managing StrataVia's rapidly expanding sales group.

Cuenin spent nearly 15 years with CA, the global multibillion-dollar Fortune 500, management software company with operations in more than 100 countries and over 15,000 employees. He was country general manager for Switzerland before moving to the USA, where he became responsible for a sales region leading both direct and channel organizations. Cuenin most recently served as Vice President of Worldwide Sales operations for CA, a role in which he served both on the mergers and acquisitions task force for the acquisition of Concord Communications, Inc and as the Business Leader for the Channel component of a corporate wide SAP implementation.

"I was attracted to StrataVia by both their innovative technology and proven business model," Cuenin said. "Their product, Data Palette Data Palette is an IT process and decision automation platform developed by Stratavia. It is intended as a highly scalable and flexible means for automating repetitive IT tasks, such as software upgrade and patch management, network and server provisioning, database maintenance, [TM], truly delivers task autonomics, which allows customers to standardize and automate around best practices of database administration, leading to significant cost savings. Data Palette not only integrates into HP Openview HP OpenView was a Hewlett Packard product range consisting of an extensive portfolio of network and systems management products. In 2007 the entire HP OpenView portfolio was rebranded under the strengthened HP Software name.  and IBM Tivoli, but it also goes well beyond the functionality of vendors such as Quest and Embarcadero," Cuenin said.

Reporting to StrataVia president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Thor Culverhouse, who previously headed the sales group on an interim basis, Cuenin is chartered with ramping up the sales of Data Palette, StrataVia's recently introduced DBA solution. Data Palette helps define the best practices for performing simple or highly complex database activities as well as standardize and automate key DBA functions, bringing major gains in operational efficiency and substantial savings in the IT budget.

"I am pleased that Andre has joined the StrataVia management team," said Culverhouse. "His extensive experience in selling directly and indirectly into IT, both domestically and internationally, will prove invaluable as we move forward. Few start-ups can boast the database experience and expertise of our senior management team Co totaling more than 100 years with companies such as IBM, Informix, Sybase, and now CA. We look forward to guiding StrataVia through its continued ramp-up," Culverhouse said.

About StrataVia

StrataVia Corporation offers Product and Managed Services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality  solutions that provide its customers with savings of up to 60 percent of their database administration bills, and elevate the operational maturity of their database environments. Customers include Restoration Hardware, Media News Group Interactive, and Carl Zeiss
For the company with the same name, see Zeiss.


Carl Zeiss (September 11, 1816 – December 3, 1888) was an optician commonly known for the company he founded, Zeiss.
 International. StrataVia's patent-pending technology, Data Palette, enables customers to automate many of the tasks performed by database administrators, and to ensure that actions applied to the databases conform to Verb 1. conform to - satisfy a condition or restriction; "Does this paper meet the requirements for the degree?"
fit, meet

coordinate - be co-ordinated; "These activities coordinate well"
 standard business processes and best practices. Powerful predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events.  within Data Palette lead to issues being detected and resolved before they become problems. StrataVia's Product and Service solutions support all major database platforms. StrataVia is a private company based in Denver, Colorado, USA, with an Operations Center The facility or location on an installation, base, or facility used by the commander to command, control, and coordinate all crisis activities. See also base defense operations center; command center.  in Mumbai, India.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 26, 2006
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