Stone Mountain Park Announces Opening of Coca-Cola Snow Mountain, America's Family Snow Park.

New Attraction Opens November 2007 as part of a Stone Mountain Christmas

STONE MOUNTAIN, Ga. -- Stone Mountain Park announced today the debut of a major new attraction this year called Coca-Cola[R] Snow Mountain. The family snow park opens November 2007 as part of Stone Mountain Christmas. Coca-Cola Snow Mountain features three football fields of deep snow including a 400' tubing hill and a 13,000 square foot play area. Gerald Rakestraw, Vice President and General Manager of Stone Mountain Park, made the announcement.

"Stone Mountain Park has a tradition of bringing families together in the great outdoors. Research indicated nearly 70% of Atlanta area kids had never experienced real snow, and only 40% of Atlanta families have experienced snow as a family unit. Coca-Cola Snow Mountain seemed like a great opportunity to address that gap and give Atlanta families a first-of-its-kind snow attraction close to home," said Rakestraw.

Situated on what is commonly known as the "laser lawn," the family snow park includes 10 tubing runs, places to make the ultimate snowmen and snow angels, a snowball making zone and an area for younger kids. In addition, the snow park has various sites from which to view the activities including a snow lodge with an observation deck, a group of warming chalets and a bonfire for roasting marshmallows and making s'mores.

"Using state of the art equipment, Coca-Cola Snow Mountain will feature more than 200 tons of fresh snow daily. To our knowledge, this is the first time in the U.S. an outdoor snow park of this scope has been created in this type of climate," said Anthony Esparza, Vice President of Guest Experiences, Herschend Family Entertainment.

Plans are for the new family snow park to be open all weekends from November 10, 2007 through January 27, 2008 plus everyday during Christmas holidays. Coca-Cola has already agreed to be the attraction's title sponsor.

"Every day is a snow day at Coca-Cola Snow Mountain! We believe this new park will draw families together by appealing to everyone, from the young to the young at heart," said Brad Taylor, Global Director, Entertainment & Customer Alliances, Coca-Cola North America. "Building upon our longstanding support of Stone Mountain Christmas, Coca-Cola is helping to foster family traditions by bringing Snow Mountain to Atlantans."

In addition to Coca-Cola Snow Mountain, guests can continue to enjoy the traditional favorites at a Stone Mountain Christmas. Activities include the nightly Snowfall & Fireworks Celebration, Live Shows, the Snow Angel, the Train Ride, the nightly grand entrance of Santa Claus, shopping, dining and more.

Stone Mountain Park is Georgia's most visited attraction, drawing nearly four million guests each year. With over 3,200 acres of natural beauty, the Park is a unique and fun destination where families and friends can enjoy the outdoors together, while experiencing an exciting variety of attractions, entertainment and recreation. Visitors will travel back in time to the town of Crossroads[R], where they'll meet fascinating townsfolk and skilled crafters who will show them what life may have been like in an 1870s Southern town. Crossroads includes the NEW Camp Highland Outpost, the Treehouse Challenge - Atlanta's Ultimate Kids' Adventure, Tall Tales of the South -Georgia's first 4D theater, The Great Barn[R] - Atlanta's largest children's indoor play experience and live shows & entertainment. Other favorite attractions include: the Summit Skyride to the top of Stone Mountain (see the world's largest free standing piece of exposed granite and world's largest high relief carving,) the Scenic Railroad, the Scarlett O'Hara Paddlewheel Riverboat, the Antebellum Plantation & Farmyard, the Antique Car & Treasure Museum, Discovering Stone Mountain Museum at Memorial Hall and Mini-Golf. Guests will also enjoy the Ride the Ducks[TM] sightseeing adventure, unique shopping, great dining, two championship golf courses, Marriott hotels, a beautiful campground and more. Stone Mountain Park is located just 16 miles east of downtown Atlanta. To get to the park, take I-285 to exit 39B, Highway 78 East. Stone Mountain Park is exit #8 on Highway 78. For more information, call 770-498-5690 or visit www.stonemountainpark.com.

Herschend Family Entertainment Corporation (HFE) owns, operates or partners in 17 properties in 7 states. Properties include Branson, Missouri's Silver Dollar City theme park, Showboat Branson Belle lake attraction, White Water water park, Talking Rocks Cavern, The Wilderness at Silver Dollar City campground and Celebration City theme park. HFE is an operating partner with Dolly Parton in the Dollywood Company, which owns the Dollywood theme park and Dollywood's Splash Country water park, both in Pigeon Forge, Tennessee. The Dollywood Company is also the largest shareholder in the Dixie Stampede dinner attractions located in Branson, Pigeon Forge, Myrtle Beach and Orlando. In Georgia, HFE operates Atlanta's Stone Mountain Park in conjunction with the State of Georgia. HFE owns Ride The Ducks amphibious tours in Branson, Baltimore, Philadelphia, and Memphis. Since the company was founded in the early 1960s, the many properties have been internationally awarded numerous times for excellence in theme, presentation and operations, including the worldwide Applause Award for excellence and the THEA Award (Themed Entertainment Assoc.).

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.