Stone Edge Partnership with Altura International Offers New Marketing Opportunity to Small Web Merchants.Business Editors/High-Tech Writers BLUE BELL, Pa.--(BUSINESS WIRE)--March 31, 2004 Stone Edge Technologies, Inc. has announced an exclusive marketing arrangement with Altura International that will make it easy for merchants who use the Stone Edge Order Manager to offer their products through the world's largest online shopping network - The Altura Network of Malls. The Stone Edge Order Manager is a computer program that helps merchants who use popular shopping cart systems manage and streamline their operations. Altura International, backed by Bill Gates (person) Bill Gates - William Henry Gates III, Chief Executive Officer of Microsoft, which he co-founded in 1975 with Paul Allen. In 1994 Gates is a billionaire, worth $9.35b and Microsoft is worth about $27b. , Yahoo! and Amazon.com, is the world's leading provider of custom online malls, including SHOP.COM and CatalogCity.com. Now Order Manager users will be able to supplement their regular Web sales by offering their entire product line to a customer base of more than 4 million registered users, plus another 150 million shoppers on The Altura Network of Malls. Over 700 merchants use the Stone Edge Order Manager to help run their businesses. They utilize shopping carts such as Yahoo!Store, Miva Merchant, ShopSite, osCommerce, AbleCommerce and others, and typically handle 10 to 2,000 orders per day. While the Order Manager can help them manage their orders, customers, inventory and fulfillment issues, it still takes a lot of time and effort to manage their Web stores and find ways to bring in new customers. By tapping into The Altura Network of Malls, they can now offer their products in more than 30 custom shopping environments in the largest Web portals See portal. , affinity sites, and Fortune 500 companies, such as Amazon.com, Yahoo!, Froogle, Shopping.com, CBS (Cell Broadcast Service) See cell broadcast. Sportsline, Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing , Shaklee and MasterCard Exclusives Online. They do not have to purchase, learn and maintain a new shopping cart or figure out how to attract customers. The Order Manager will send their product information to The Altura Network, including links to images, product descriptions, pricing, etc. and then import the orders once they start coming in. And all it takes is a few button clicks! "Most of Altura's partner merchants are major mail order, online catalog Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. and retail businesses, such as The Bombay Company The Bombay Company is a furniture and home accessories retailer based in Fort Worth, Texas, United States. History It was founded in 1978 by Brad Harper in New Orleans as a mail-order company. Harper later opened two retail stores in New Orleans. , The Sharper Image and Office Max." said Barney Stone, President of Stone Edge Technologies. "Now Order Manager users will be able to include their own products, brands, and company names in exactly the same competitive environment, with the Order Manager handling all of the technical details, and at a price most merchants can afford. This will be a great way to supplement their regular Web businesses, expand their markets and increase sales with minimal effort and risk." Stone also emphasized that this is not a pay-per-click or search engine placement program. "Shoppers and searchers will be presented with your product information in a shopping cart environment with a 'buy' button. Orders will go through Altura's system, but once you download them into the Order Manager they are your orders, and they include full customer information." Altura and Stone Edge expect to begin offering their combined system in April, 2004. Merchants who want to use the system will pay a small monthly fee and a percentage of their Altura sales to Altura International. For more information, merchants should contact Stone Edge Technologies or go to www.StoneEdge.com. ABOUT ALTURA Founded in September 1997, and partially funded by Bill Gates, Yahoo! (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), and Amazon.com (NASDAQ:AMZN AMZN Amazon.com (NASDAQ symbol) ), Altura International develops and hosts custom private label e-commerce shopping solutions for over 50 shopping sites including house brand malls such as SHOP.COM, CatalogCity.com and AllTheMalls.com, public malls for leading companies such as Gifts.com for Readers' Digest and private malls for closed shopping communities such as MasterCard, Quixtar and MarketAmerica. Through SHOP.COM, Altura's flagship shopping portal, consumers are provided easy access to the world's best products from merchants they know and trust. Building on the strengths of its Altura Merchant Operating System operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. (AMOS Amos (ā`məs), prophetic book of the Bible. The majority of its oracles are chronologically earlier than those of the Bible's other prophetic books. His activity is dated c.760 B.C. ) technology and its marketing agreements with hundreds of top name brand merchants, Altura has established itself as the leading developer of e-commerce shopping solutions. Additionally, as the only multi-vendor, multi-lingual and multi-currency e-commerce shopping engine, AMOS fully supports global shopping access as well. Altura-powered malls are located at the most heavily trafficked Internet intersections and are designed to deliver the most satisfying remote shopping experiences for customers around the world. Altura International is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. and is headquartered in Monterey, CA. More information can be found by visiting the company's Web sites at www.altura.com and www.shop.com. ABOUT STONE EDGE Stone Edge Technologies is a privately owned company that specializes in developing affordable e-commerce software products for small business. Barney Stone, a pioneer developer of relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. management software for desktop computers, founded the company in 1983. |
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