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Stoli Razberi Hits One-Million-Case Milestone; The Original Raspberry-Flavored Vodka Sets the Standard for Flavored Spirits.


WESTPORT, Conn. -- Allied Domecq Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. History
Allied Domecq was the result of a 1994 merger between Allied Lyons and Pedro Domecq.[1].
 Spirits, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  (NYSE NYSE

See: New York Stock Exchange
:AED AED - Automated Engineering Design ), a marketing-led brands business, and Stolichnaya(R), the genuine Russian vodka, proudly announce the shipment of the one-millionth case of Stoli Razberi(R). In reaching this milestone, Stoli Raz, the original raspberry-flavored vodka produced by the flavored vodka originator, has experienced a twenty percent sales increase over the past 52-weeks (Source: AC Nielsen), outpacing the growth achieved by the established flavors of its nearest imported competitor.

On August 17th in Boston, Allied Domecq executives were on hand to celebrate the one-million case since-inception hallmark and to recognize on-premise Stoli Razberi accounts in Massachusetts. "The dedication and loyalty our on- and off-premise retailers have for Stoli Raz should not go unnoticed," said Kellyann MacLean, Brand Manager for Stolichnaya vodkas, Allied Domecq Spirits, North America. "We appreciate all of the hard work and commitment our customers have exhibited to help Stoli Raz reach this important mark, and we look forward to working with them to maintain Stoli's leadership position in the flavored vodka category."

Introduced in 1996, Stoli Raz is the fastest-growing established Stoli flavor. Thirty-five times the size of its nearest imported raspberry competitor, Stoli Raz is "one of the top-ten leading spirits call brands" as well as "one of the top-five emerging spirits brands on-premise," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Cheers magazine OnTrac Bar Managers' Study 2003.

"As the original raspberry flavored vodka, Stoli Raz has set the standard for the category, offering consumers a product they ask for by brand name," said MacLean. "The strong brand heritage of Stolichnaya and the genuine quality of our entire family of products resonates with our consumer."

Stoli Raz captures the intricate taste of velvety vel·vet·y  
adj. vel·vet·i·er, vel·vet·i·est
1. Suggestive of the texture of velvet; soft and smooth: velvety skin.

2.
 ripe raspberries by infusing natural raspberry flavor into the spirit before filtration. "Stoli's unique infusion process complements the product, rather than overpowering it - creating vodkas with flavor, not flavored syrups with vodka," commented MacLean.

Stoli Raz is best served "ice cold." When chilled to the freezing point freezing point

Temperature at which a liquid becomes a solid. When the pressure surrounding the liquid is increased, the freezing point is raised. The addition of some solids can lower the freezing point of a liquid, a principle used when salt is applied to melt ice on
, Stoli Raz is brought to its ideal consistency and flavor, revealing the genuine quality of its Russian heritage and a superb raspberry taste. Stoli Raz is enjoyed in a variety of cocktails; the most popular being the Stoli Razzed Up, which combines Stoli Raz with 7-UP, poured over ice.

About Stolichnaya(R) Vodka

Stolichnaya(R) is the world's top-selling vodka brand and the second largest imported vodka in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The product's unique taste results from its time-honored recipe and distillation process. Allied Domecq is the trademark owner in the U.S. for Stolichnaya, the number-one genuine Russian vodka.

In addition to 80 proof Stolichnaya(R) vodka, the popular flavored varieties include 70 proof Stoli(R) Ohranj(TM) (orange), 70 proof Stoli Razberi(R) (raspberry), 70 proof Stoli Vanil(R) (vanilla), 70 proof Stoli(R) Strasberi(TM) (strawberry). 70 proof Stoli Persik(R) (peach), 70 proof Stoli(R) Cranberi(TM) (cranberry) and 70 proof Stoli(R) Citros(TM) (citrus). Also included in the product line are Stolichnaya(R) 100 proof and Stolichnaya(R) Gold.

For more information, visit http://www.stoli.com. Stolichnaya Russian Vodka, 100% Grain Neutral Spirits neutral spirits
pl.n. (used with a sing. or pl. verb)
Ethyl alcohol distilled at or above 190 proof, often used in blended alcoholic beverages.

Noun 1.
, 40% alc./vol. (80 proof), Allied Domecq Spirits, USA, Westport, CT.

Allied Domecq reminds consumers to "Drink Stoli Responsibly."

About Allied Domecq Spirits & Wine North America

Allied Domecq Spirits & Wine North America is a division of Allied Domecq PLC (NYSE: AED). Allied Domecq is a marketing-driven brands business that operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong, consistent cash flows. Leading North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 brands include Kahlua(R), Stolichnaya(R) Vodkas, Sauza(R) Tequilas, Beefeater beefeater

yeoman of the English royal guard, esp. at the Tower of London; slang for Englishman. [Br. Culture: Misc.]

See : Britain


beefeater

popular name for a Yeoman of the Guard or Yeoman Warder of the Tower of London. [Br. Hist.
(R), MALIBU(R) flavored rum, Canadian Club(R), Courvoisier(R), Maker's Mark(R), WET by Beefeater(TM), Midori(R), Hiram Walker(R) Liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts.

Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar.

Most liqueurs range between 15 and 70 percent alcohol by volume.
, Buena Vista(R), William Hill(R) Wines, Clos Du Bois(R), Brancott(R), Atlas Peak(R), Champagne Perrier Jouet(R), Champagne Mumm(R), Dunkin Donuts(R), Baskin Robbins(R) and Togo's(R) restaurants. Enjoy Allied Domecq's brands responsibly and in moderation.

Allied Domecq, North America's vision is to be the "First Choice Supplier" in the hearts and minds of its customers, consumers and employees. For further information on Allied Domecq please visit www.allieddomecqplc.com. For media inquiries in North America, please visit http://press.adsw.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Aug 31, 2004
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