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Steve Iverson Joins Industry Experts at Digital Living Room to Discuss the Future of Digital Media.


Who:      Steve Iverson, president and CEO of Streamload(R), is
          participating in Digital Living Room 2005 as a presenter and
          panelist. Streamload is a sponsor of the conference and will
          be exhibiting Streamload MediaMax(TM) throughout the event.


What:     The Digital Living Room and Venture Forum --
          December 5-6, 2005
          (www.digitallivingroom.com)

          The Forum brings technology leaders together to discuss the
          technologies and services that are transforming the living
          room into a digital hub.


When:     Monday, December 5, 2005

          9 a.m.-10 p.m. PT     Exhibits Open
          9 a.m.-10 a.m. PT     Supersession: Plug and Pray --
                                Magellan Ballroom
          3:40-4:10 p.m. PT     Streamload Case Study  -- Balboa
                                Ballroom
          5:30-6:20 p.m. PT     Panel: The Portable Living Room --
                                Columbus Ballroom

          Tuesday, December 6, 2005

          8:15 a.m.-2 p.m.      Exhibits Open.


Where:    Crowne Plaza San Francisco Airport
          1221 Chess Drive
          Foster City, Calif. 94404


Topics:   Supersession: Plug and Pray

          For all the advances in Digital Living Room hardware and
          software, consumers are flummoxed by the inability of
          different devices to connect shared content and often,
          simply work. Hollywood plays a major role in the roadblock
          because of studios' fear that allowing free data flow will
          lead to wholesale piracy. What needs to be done?

          Feature Presentation: Streamload

          Panelists:

                1. Steve Iverson, Streamload, President and Chief
                   Executive Officer

                2. Brad Hunt, Motion Picture Association of America,
                   Inc., SVP and Chief Technology Officer

                3. Mike Buckley, Intel Capital, Director, Strategic
                   Investments

                4. Donald A. Norman, Nielsen Norman Group, Co-Founder
                   and Principal Moderator; David Pogue, New York
                   Times, Personal-Technology Columnist

          Case Study -- Share Your Personal Digital Videos (As Easily
          As You Share Your Digital Photos)

          Stop burning and snail-mailing DVDs. Broadband internet
          access and easy-to-use services now exist to help you share
          your digital videos with the click of a button. We will
          review available options and show examples of easy and
          secure online video sharing.  We will also discuss new
          trends like video blogging.

          The Portable Living Room

          Apple's release of the video iPod is the biggest bet yet
          that portable media players capable of playing TV shows,
          movies and other rich video will be a hit. Will the
          introduction give a boost to companies that already have
          products allowing consumers to stream or download their
          favorite video, audio and digital content? Or will consumers
          turn up their noses at the tiny screen? Does the humble MP3
          player still have a future? And what of studios' fears of
          piracy?
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 30, 2005
Words:414
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