Steve's Homemade Ice Cream changes name to Integrated Brands to reflect broader product base.RONKONKOMA, N.Y.--(BUSINESS WIRE)--August 7, 1995--Steve's Homemade home·made adj. 1. Made or prepared in the home: homemade pie. 2. Made by oneself. 3. Crudely or simply made. Adj. 1. Ice Cream Inc., a leading marketer and distributor of a variety of branded dessert products, announced that it has changed its name to INTEGRATED BRANDS INC. The Company's Nasdaq trading symbol Trading symbol See: Ticker symbol has changed from STEVA to IBIN IBIN International Business Information Network (Canada) , effective Tuesday, August 8th. The name INTEGRATED BRANDS was chosen by the Company to reflect its diversified lines of branded dessert products. The name provides a better description of the Company's markets, products and its growth. The Company is engaged in the marketing and distribution of a wide variety of brand name dessert products including prepackaged pre·pack·age tr.v. pre·pack·aged, pre·pack·ag·ing, pre·pack·ag·es To wrap or package (a product) before marketing. Adj. 1. Steve's(R) super premium ice cream and novelties, Swensen's(R) premium ice cream, Yoplait(R) ready to eat frozen yogurt yogurt: see fermented milk. yogurt Semisolid, fermented, often flavoured milk food. Yogurt is known and consumed in almost all parts of the world. products and individual and multipack Trix(R) frozen novelties, American Glace(R) frozen desserts, "Chilly Things"(R) frozen novelties and additional frozen novelties. The Company also operates, franchises and licenses Steve's, Swensen's and triple trademark frozen dessert stores. CONTACT: Joel Druckman, 516/737-9700 ext. 244 |
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