Sterling Hager, Inc. Partners With iProspect.com; Breaks New Ground in Client Service With Web Optimization Offering.Business/Technology Editors WATERTOWN, Mass.--(BUSINESS WIRE)--Feb. 20, 2001 Council of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Firms President Believes Partnership "Sets a Standard of Innovation and Service" for PR Industry Sterling Hager, Inc., a leading independent technology public relations agency, announced today that it has established a partnership with iProspect.com, the nation's top search engine positioning firm. The relationship--which couples the Agency's expertise in technology public relations and online business communications with iProspect.com's search engine positioning and Web site optimization expertise--allows Sterling Hager, Inc. to break new ground in service offerings by helping its clients maximize their visibility on the World Wide Web. The exclusive partnership also allows Sterling Hager, Inc.'s clients to receive preferential pref·er·en·tial adj. 1. Of, relating to, or giving advantage or preference: preferential treatment. 2. rates on iProspect.com's optimization services. These include Web site assessments, search engine audience shaping and analysis, the development of focus groups, and a high-level search engine and directory optimization and submission strategy. The 16-year old public relations agency--which already incorporates the use of the Web, email, chat rooms and other Internet tools into its clients' strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. plans--recognizes that the PR industry needs to better embrace the Internet as tool for enhancing client visibility and building brand awareness. Consequently, it will add iProspect.com's search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden capabilities to its comprehensive list of existing client services. "We build complex and strategic communication plans for our clients around the power of the Internet, but rarely does the PR industry itself embrace its capabilities," explained the Sterling Hager President, Jim Joyal. "The Agency understands the value that iProspect.com's technology has within the industry and within an online PR strategy and can help our clients understand how it can benefit their individual business goals." "Cluttered clut·ter n. 1. A confused or disordered state or collection; a jumble: sorted through the clutter in the attic. 2. A confused noise; a clatter. v. cyber- and market spaces are forcing companies to fight more fiercely, and more strategically, than ever to get in front of their target audiences. Joining with iProspect.com, the recognized leader in search engine optimization services, helps us better counsel our clients--some of which compete with large, established industry giants--that online communications can help level the playing field." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. iProspect.com's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Fredrick Marckini--author of the books "#1 Web Marketing: Achieving Top 10 Rankings in Internet Search Engines" and "Search Engine Positioning," due out later this year, positioning within Internet search engines is an important component in online business communications. "However, when the concept is incorporated into a strategic public relations campaign, the value proposition to clients becomes even more powerful. Sterling Hager, Inc. distinguishes itself from other agencies by the value it provides to its clients. Its expertise providing counsel on Internet etiquette etiquette, name for the codes of rules governing social or diplomatic intercourse. These codes vary from the more or less flexible laws of social usage (differing according to local customs or taboos) to the rigid conventions of court and military circles, and they , the online placement of press releases and web-based pressrooms, crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. , and online security prompted iProspect.com to choose Sterling Hager, Inc. as the only technology public relations agency with which we will work," he concluded. John D. Bergen, president of the Council of Public Relations Firms added, "In the New Economy, creativity and innovation in harnessing the power of the Internet will be a major differentiator for public relations agencies and a valuable strategic benefit for their clients. Sterling Hager's partnership with iProspect.com sets a standard of innovation and service for the entire industry." About iProspect.com Founded in 1996, iProspect.com is the national leader in search engine positioning and optimization services for Web companies around the world. iProspect.com has helped a wide array of businesses generate significant audience increases through improved visibility across all of the major search engines and directories. Its current and past clients include many of the most successful companies on the Web today, including Sharp Electronics Corp., Kitchen Etc., inc.com, and NEBS NEBS Network Equipment Building System (Bell Telephone Labs) NEBS Network Equipment Building Standards NEBS New England Business Services NEBS New England Barbecue Society NEBS Neue Europäische Bewegung Schweiz . iProspect.com founder, Fredrick Marckini, is the author of "Achieving Top-10 Rankings in Internet Search Engines" and is currently writing a new book, "Search Engine Positioning," which will be published early this year. iProspect.com is located in Arlington, Massachusetts Arlington is a town in Middlesex County, Massachusetts, six miles (10 km) northwest of Boston. The population was 42,389 at the 2000 census. History The Town of Arlington was originally settled by European colonists in 1635 as a village within the boundary of and can be reached at (781) 641-5700 or via email at info@iprospect.com. About Sterling Hager, Inc. Sterling Hager, Inc. has built a worldwide reputation for providing market-driven public relations and innovative communications programming to high-growth and emerging technology companies throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. With offices in Boston and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Sterling Hager, Inc. is one of the nation's largest independent agencies focusing exclusively on technology companies. For more information, contact Jim Joyal at 617-926-6665, via email at jim@sterlinghager.com, or visit the Agency's Web site at www.sterlinghager.com. |
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