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Stephen Wallace Joins Visitar, Inc. as CFO; Company Secures Additional $1 Million in Funding; Executive hire part of strategic expansion driven by early market success and expanded funding from The Aurora Funds and NC IDEA.


RALEIGH, N.C. -- Visitar, the first company to offer hosted communications enabled customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions exclusively for the 'true' small and mid-sized business (SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. ), announced today the appointment of Mr. Stephen Wallace as Chief Financial Officer (CFO See Chief Financial Officer. ). Wallace enhances the proven executive team with significant experience in leading successful businesses, including growing ventures and market leaders.

Steve Wallace has an extensive background in strategic planning for growing companies, M&As, operational management and systems implementation. Prior to joining Visitar, he served as Chief Financial Officer for various technology and systems implementation companies including Vista Information Technologies, Inc. (Vista). He has also served as Director of Financial Planning and Accounting for publicly held Martin Marietta Materials Martin Marietta Materials is in the aggregate, chemical, and composite material business. It is the second largest producer of crushed stone, sand, and gravel in the United States. It is a leading U.S. , Inc. and began his career at Price Waterhouse in Washington, DC. Steve has a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 in accounting from Virginia Tech, is a Certified Public Accountant Certified Public Accountant (CPA)

An accountant who has met certain standards, including experience, age, and licensing, and passed exams in a particular state.
 (CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. ), Certified Management Accountant This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
 (CMA CMA - Concert Multithread Architecture from DEC. ), and Certified in Financial Management (CFM).

In addition to the key executive hire, the company has recently secured $1 million in additional funding. The Aurora Funds -- which participated in Visitar's initial funding round -- and NC IDEA, which provides grants, loans and traditional venture capital to innovative young companies, were the investors. As part of the agreement Mr. W. Merrette Moore, vice president for NC IDEA, will join the Visitar board.

"North Carolina, and specifically the RTP (1) (Rapid Transport Protocol) The protocol used in IBM's High Performance Routing (HPR) system.

(2) (Realtime Transport Protocol) An IP protocol that supports real time transmission of voice and video.
 region, has a history of turning out innovative, entrepreneurial companies and Visitar is no exception," added Mr. W. Merrette Moore, vice president for NC IDEA and new Visitar board member. "The company is unique in its ability to deliver key 'big enterprise' technologies to the small and mid-sized businesses which account for so much of our economic infrastructure. In today's competitive market, we believe the ability for these businesses to better compete with their larger peers is a welcome addition to a segment traditionally under-served in this regard."

"Steve's experience as a financial leader and team builder will be a vital asset to Visitar as we continue to grow and expand to meet the needs of our customers." said Visitar CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Peter Licata. "In addition, the support of Aurora and NC IDEA continues to help us grow our business. We are proud to have them as part of our team."

About The Aurora Funds

The Aurora Funds is a venture capital firm that provides capital, connections and strategic guidance to entrepreneurs with early-stage healthcare and information technology companies. Founded in 1994, Aurora manages over $200 million in five venture funds. The firm's six investment professionals have over 100 years of combined venture capital investing and operational experience. The Aurora team has managed investments in over 60 companies, resulting in five IPOs and eight M&A transactions to date.

Aurora typically is a lead or co-lead investor in seed and early-stage financing opportunities located primarily in the Southeastern and mid-Atlantic United States. The firm's initial investment size ranges from $50,000 in a seed investment to as much as $2.5 million in a first round financing. Aurora has the capacity to invest a total of between $4 million and $8 million across multiple rounds of financing as the company matures. More information is available at www.aurorafunds.com

About NC IDEA

NC IDEA provides traditional venture capital and grants to innovative young companies between seed funding and Series A financing. We further support these companies by leveraging our strong, strategic partnerships and alliances to help them through research phases, business challenges and growth goals. NC IDEA is committed to supporting North Carolina's economic development by ensuring young, innovative companies grow, create jobs and become contributing business leaders. For more information, visit www.ncidea.org

About Visitar

Visitar provides innovative customer relationship management (CRM) and sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  (SFA See sales force automation.

SFA - Sales Force Automation
) solutions that link rich telephony capabilities with business applications to improve efficiency and enhance customer and employee experience. Delivered as a service, the solutions are affordable for small and mid-sized businesses and do not introduce any IT management burden. Visitar's "360(degree) Care via Visitar" solutions eliminate complexity by supporting any web browser and telephone system and also simplify ongoing system management through a business-friendly, rules-driven configuration capability.

Visitar solutions are delivered to customers via a network of business partners that are the trusted providers of networking, phone or application capabilities to the small and mid-sized businesses market. For more information, including a complete overview of the capabilities, functionality, and benefits of the Visitar solution, visit www.visitar.com
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 12, 2006
Words:742
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