Stephen H. Rhinesmith, Ph.D Partner, CDR International.

Going global is not about where you do business but about how you do business. It is ultimately about the business of mindset and behavior change. The greatest mistake a company leader can make in globalizing operations is to assume that when a new strategy has been announced and a new structure has been created, the company has become "global." The real test of globalization is how you run the structure you have chosen. Going global requires leaders who follow through on a new global strategy and structure by establishing the corporate culture, training programs, incentive systems and information platforms that enable executives to manage effectively in complex global environments. Global leaders must develop the mindsets and skills to mange across boundaries, understand other cultures and balance the needs for global efficiency and local responsiveness that are key to going global. The opportunities for personal and organizational growth are enormous, but leaders today must prepare themselves to operate in new ways in this new global world. Contact: [e-mail]