Step up your promotions to Canada. (Promotion).Last issue we discussed some of the benefits and problems of promoting and fulfilling newsletter and specialized information subscription into Canada. We'd now like to add some observations of international mailing expert Al Goodloe, excerpted from his October 2002 Publisher's Multinational Direct newsletter. * "Canada's 2002 GDP GDP (guanosine diphosphate): see guanine. growth of 3.5 percent is better than that of the USA, and the forecast for 2003 of 3.7 also exceeds that of the USA." * "Canada has been consistently good for the sale of US publications. With a population of around 27 million, Canada doesn't have a large enough population to amortize amortize To write off gradually and systematically a given amount of money within a specific number of time periods. For example, an accountant amortizes the cost of a long-term asset by deducting a portion of that cost against income in each period. the variety of publications needed in a growing economy. Moreover, a portion of the country's publishing resources go into the French-language market. While most French-Canadians speak English, they guard their heritage and would insist upon adequate French-language coverage. * "The high value of the US dollar against the Canadian dollar Noun 1. Canadian dollar - the basic unit of money in Canada; "the Canadian dollar has the image of loon on one side of the coin" loonie dollar - the basic monetary unit in many countries; equal to 100 cents doesn't deter Canadians from buying US publications. Established publications selling at international prices do well. Test to make sure you are pricing correctly. High technology, computers, news, sports, entertainment, specialized business management are some of the categories in demand, said Tony Gilroy Tony Gilroy is a screenwriter most notable for writing the screenplays for the Jason Bourne series starring Matt Damon. Gilroy is the son of Frank D. Gilroy and the brother of John Gilroy and Dan Gilroy; all of whom are screenwriters. He was born in New York City. , managing director, Direct Media Canada. * "Publishers have good things to say about the vibrancy of the market. Stacy Berver, managing director, Agora agora (ăg`ərə) [Gr.,=market], in ancient Greece, the public square or marketplace of a city. In early Greek history the agora was primarily used as a place for public assembly; later it functioned mainly as a center of commerce. International, said Agora is so confident of the market that the company has decided to step up mailings from 600,000 to 1 million in 2003 for three of the firm's health newsletters. Printing of promotions is done in the USA, and packages are then trucked to the border and entered into the Canadian mail stream. "The package for Health Science News Alert is a 6-page magalog, reduced from the US package size of 24 pages. Another cost-saving measure is a reduction in the dimensions of the magalog from 12 1/2 x 9" to 10 3/4 x 8 1/4". "Prospects are offered a choice of quarterly billing of C$19.75 or money-saving single payments for one or two years. The offer is further enhanced with an opportunity to receive four free gifts, called an 'Advanced Healing Library.' A fifth gift can be added to the library if the propect responds within fifteen days. "Bruce Lynch Bruce Lynch, born 1946, New Zealand, is an electric and acoustic bassist, producer and arranger. Arriving in the UK in the mid-70s, he became a highly sought-after studio and session musician touring extensively with Cat Stevens, including the 1976 Earth Tour, as well as , group publisher, Cutter Consortium Cutter Consortium, founded by Karen Fine Coburn in 1986[1] as Cutter Information Corp., is an American information technology research company.[2] In 1990, Cutter purchased the American Programmer journal (now called Cutter IT Journal), and partnered with its , said, 'Canada is one of our best markets." Cutter cutter, small, one-masted sailing vessel, with a rig similar to that of a sloop except that it usually has a sliding bowsprit and a topmast. From 1800 to 1830 cutters were in service between England and France. sells its high-priced information and analyses in the IT sector. Prices range from $50 to $10,000. Although prices are high, professionals need this information." * "Here are some tips for improving response in Canada. "1. Offer Canadian dollars as a payment option. By doing so, you make it easier for Canadians to pay you. Many US firms have lock boxes in Canadian banks to receive and convert Canadian checks into US dollars. "2. Test automatic renewals. The automatic renewal concept is catching on in Canada. The charge for the initial subscription is made to a credit card, with authorization to renew automatically to the card. The charge can be canceled if the subscriber notifies the publisher. "3. Replies to a Canadian address generally lift response. As previously mentioned, the lock box arrangement solves both the reply address as well as the check conversion. But the lock box step can be omitted. The firm handling your Canadian replies can send orders and Canadian-dollar checks directly to you. These checks can be converted to US dollars at low fees by check clearing services." PMD (Polarization Mode Dispersion) The type of dispersion that occurs in singlemode fiber due to a lack of perfect symmetry in the fiber and from external pressures on the cable. Light travels over singlemode fiber in two polarization states. 1501 Third Ave., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10028, 212-861-4188, fax 212-628-5070, directin@ix.netcom.com |
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