Stellcom Names Bernhard Schroeder Chief Marketing Officer; Former USWeb/CKS Strategist to Brand e-Business Integration Powerhouse.Business Editors SAN DIEGO--(BUSINESS WIRE)--March 13, 2000 Stellcom Inc., the leader in developing and integrating end-to-end e-business solutions, today appoints Bernhard Schroeder as its new chief marketing officer (CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). ). Schroeder's directive is to increase public awareness of Stellcom's expertise integrating Internet solutions, enterprise and wireless applications, and embedded Inserted into. See embedded system. Internet appliances Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. and devices. "Stellcom is pleased to welcome Bernhard Schroeder to our team," said Mark Fackler, president of Stellcom. "Our company is poised to capture a leadership position in the engineering of e-business and Internet services, and it's no accident that we are attracting this caliber of talent to take us to the next level." Schroeder brings to Stellcom 17 years of leadership in strategic marketing and branding. As a managing partner with CKS CKS Checks CKS Center for Korean Studies (UC Berkeley) CKS Center for Knowledge Societies CKS Carajas, Para, Brazil - International / Brasilia Brazil (Airport Code) CKS Crankshaft Sensor , he launched and managed the company's Portland, Ore., office where he designed branding and marketing strategies for start-ups such as Amazon.com, Yahoo! and ESPNSportzone. A later CKS assignment brought him to San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. to serve as acting vice president of marketing for Nicholas Applegate, an investment manager handling more that $32 billion in assets. Next, Schroeder managed the Mazda North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. and Ford Motor Co. accounts as a global account director, after USWeb and CKS merged to become a leading, worldwide integrated-marketing agency with 2,900 employees and 45 offices. Prior to joining Stellcom, Schroeder served as general manager for The Townsend Agency, San Diego's leading high-tech public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and advertising firm; he continues to maintain a seat on The Townsend Agency's Strategic Advisory Board. "The world is just starting to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the potential of Internet and wireless technologies," said Schroeder. "The future of these technologies is wide open and Stellcom is not only designing what that future will look like, it is building a new model for the way business is conducted. My job is simply to make sure Stellcom receives recognition for its leading-edge achievements." About Stellcom Founded in San Diego in 1984, Stellcom Inc. is a nationally recognized leader in delivering innovative e-business integration solutions to the Fortune 2000. The company fuses its depth of engineering expertise with business strategy consulting to offer end-to-end e-business integration for Internet solutions, enterprise and wireless applications, and embedded Internet appliances and devices. Stellcom is an employee-owned company with nearly 300 software- and hardware-development professionals, serving clients such as Microsoft, Hewlett Packard, and Qualcomm. Its wide-ranging expertise has made Stellcom one of few companies Microsoft recognizes as both a Certified See certification. Solution Provider Partner -- specializing in e-commerce services -- and a WindowsCE Preferred Provider. The company has also been named to the VARBusiness 500 and Inc. Magazine's list of America's fastest-growing private companies for two years running. Stellcom has corporate headquarters and an Internet Solutions Division in San Diego, and a full-service office in Irvine, Calif. For more information about Stellcom, please visit www.stellcom.com or call 858/554-1400 (voice) and 858/554-1404 (fax). Photo Available Upon Request. |
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