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Staying power. (Executive Travel).


They're ubiquitous in Brazil, common in Chile and growing in number in Peru. But in Johnny-come-lately Mexico, long-stay hotels have been a novel notion--until now.

The Inter-Continental Hotel Group, which also includes Crowne Plaza This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  and Holiday Inn hotels, has announced the opening of Mexico's first long-stay hotel in Puebla in 2005. The hotel will bear the Staybridge Suites Staybridge Suites is a brand name applied to hotels within the InterContinental Hotels Group. Staybridge Suites
Staybridge SuitesĀ® is an innovative all-suite hotel brand designed to meet the needs of extended-stay guests.
 brand name. Inter-Continental Hotel Group will market the property.

"Mexico will become the newest market for long-stay hotels, designed for travelers who stay five nights or more:' says Octavio Navarro, director of franchise sales for the hotel group. "Our main market will be Mexican businessmen."

Staybridge, a U.S. franchise, offers one-and two-bedroom apartments with separate work areas, full kitchens and high-speed Internet See broadband.  connections. Each hotel also offers breakfast buffets, a 24-hour business center, a small convenience store, a free laundry room A laundry room (also called a utility room) is a room where clothes are washed. In a modern home, a laundry room would be equipped with an automatic washing machine and clothes dryer,and often a large basin, called a laundry tub, for hand-washing delicate articles of clothing such  and a gym; some of the more than 50 Staybridge hotels in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada have swimming pools.

Navarro, who could not say what room prices would be at the Puebla hotel, noted that Monterrey and other cities are being eyed for additional Staybridge properties. Investors selected Puebla for the first 80-suite property in part, because its Volkswagen auto factory draws business travelers who spend several days in the city.

In the United States, the block-structure Staybridges have uniform designs and facades that hint at American Provincial architecture. However, Navarro says that look maybe modified slightly in Mexico.

Long-stay properties, known as apart-hotels in South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , are among the world's fastest-growing hotel segments. A Staybridge is also planned in Sao Paulo.

Alan Duggan, Mexico marketing director for Starwood hotels, which include Sheraton, Westin and Four Points brands, as well as the new W hotel in Mexico City Mexico City
 Spanish Ciudad de México

City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi
 says apart-hotels blossomed in Latin American countries like Brazil because of construction and tax incentives offered developers. That is not the case in Mexico where, until now, business travelers staying several days in a city have simply negotiated rate discounts with traditional hotels.

Will long-stays work in Mexico? "It's not impossible," says Starwood's Duggan. "It will all depend on price."
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Inter-Continental Hotel Group announced the opening of Mexico's first long-stay hotel in Puebla
Comment:Staying power. (Executive Travel).(Inter-Continental Hotel Group announced the opening of Mexico's first long-stay hotel in Puebla )
Author:Dempsey, Mary A.
Publication:Latin Trade
Geographic Code:1MEX
Date:Jun 1, 2003
Words:349
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