StayinFront acquires CRM Division of Berger. (Happenings).StayinFront, a provider of enterprisewide customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications, decision support tools and e-business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. systems, has announced its acquisition of the CRM Division of Berger Software Pty Ltd PTY LTD Propriety Limited (company structure in Australia) (Berger), a privately-held company with offices in Sydney and Melbourne, Australia. Berger focuses on three areas of industry expertise: logistics, CRM and commerce. The scope of the acquisition agreement is limited to Berger's CRM Division, Berger's CRM Division implements, services and supports StayinFront's family of products, which include Visual Elk, StayinFront's enterprisewide solution for managing and integrating all points of customer interaction; Panorama, a data analysis and decision support tool; and Pocket Elk, the fully featured Windows CE-based version of Visual Elk. Berger began as a niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. solution provider in 1973 and became an implementation partner for Visual Elk products in 1995. |
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