Stayhealthy and Discovery Consumer Products Sign Deal to Sell Weight Management Products in Discovery Channel Stores.
SILVER SPRING, Md.--(BW HealthWire)--Jan. 7, 2002
Discovery Consumer Products, the retail, catalog and e-commerce division of the Discovery Channel Inc., has signed an agreement to sell products from Stayhealthy, Inc., a leading provider of Internet-enabled health monitoring devices and programs.
The deal grants Discovery Consumer Products an introductory period of exclusivity for retail distribution of selected weight-management devices through Discovery Channel Stores and discoverystore.com.
Discovery Consumer Products has purchased Stayhealthy's Body Composition Analyzers and Calorie Trackers for nationwide sale through the chain's 170 stores and online at DiscoveryStore.com. During 2001, nearly 70 million customers shopped at 170 Discovery Channel Stores across the United States.
Marketing support for the launch of the Stayhealthy line at Discovery Channel Stores will come from advertisements on selected networks including Discovery Health Channel. Stayhealthy will also demonstrate its Body Composition Analyzer during Discovery Health's upcoming six-city Body Challenge Mall Tour put on by Discovery Health Channel.
Dr. Joyce Brothers, world-renowned advocate for healthy lifestyles and spokesperson for Stayhealthy, will also show her support for the product through earned media appearances related to weight management and related health issues.
The Stayhealthy products will begin appearing in select Discovery Channel Stores in January 2002, with a full roll-out to the chain's 170 stores and availability on discoverystore.com by March 2002.
To assist shoppers in learning about the advantages of Stayhealthy's comprehensive health and fitness programs and how to use the Body Composition Analyzer and Calorie Tracker, Stayhealthy will provide instructional videos that will be demonstrated in the stores and be available online at the DCI and Stayhealthy Web sites.
"We are excited about this opportunity to carry Stayhealthy's programs and devices," said Jane Saltzman, EVP Merchandising, Discovery Consumer Products. "Weight management products remain one of the top selling categories in the fitness sector and Stayhealthy's products offer accurate, objective tools to help an individual measure progress on any health improvement program."
About Discovery Consumer Products
Discovery Consumer Products is the retail, publishing and licensing arm of Discovery Communications, Inc., parent company of the Discovery Channel. Discovery Consumer Products offerings expand the Discovery experience to its worldwide audience through a broad array of entertaining and informative products and services.
These include a national chain of nearly 170 Discovery Channel retail stores, Discovery-branded licensed products, a robust online shopping business (discoverystore.com), educational product offerings and strategic third-party retail and merchandising partners. These offerings reflect the core Discovery programming genres of science and technology, health, nature, history, travel and exploration.
Discovery Consumer Products goods are currently represented in 80 countries and 28 languages.
Headquartered in Monrovia, Calif., Stayhealthy is a leader in developing and marketing Web-enabled products and services that empower consumers to screen, assess and monitor their health. The company's proprietary programs are accessed through its comprehensive health Web site that features original health, nutrition and fitness content, and e-commerce.
For more information, contact Stayhealthy at 626/256-6152 ext. 26 or visit the Stayhealthy Web site at www.stayhealthy.com
To receive product photos via e-mail, please contact Pamela Rucker at 240/662-4110 or firstname.lastname@example.org.
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|Date:||Jan 7, 2002|
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