Stayhealthy and Discovery Consumer Products Sign Deal to Sell Weight Management Products in Discovery Channel Stores.
Business Editors/Health & Medical Writers
SILVER SPRING, Md.--(BW HealthWire)--Jan. 7, 2002
Discovery Consumer Products, the retail, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. division of the Discovery Channel Inc., has signed an agreement to sell products from Stayhealthy, Inc., a leading provider of Internet-enabled health monitoring devices and programs.
The deal grants Discovery Consumer Products an introductory period of exclusivity for retail distribution of selected weight-management devices through Discovery Channel Stores and discoverystore.com.
Discovery Consumer Products has purchased Stayhealthy's Body Composition Analyzers and Calorie calorie, abbr. cal, unit of heat energy in the metric system. The measurement of heat is called calorimetry. The calorie, or gram calorie, is the quantity of heat required to raise the temperature of 1 gram of pure water 1°C;. Trackers for nationwide sale through the chain's 170 stores and online at DiscoveryStore.com. During 2001, nearly 70 million customers shopped at 170 Discovery Channel Stores across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .
Marketing support for the launch of the Stayhealthy line at Discovery Channel Stores will come from advertisements on selected networks including Discovery Health Channel. Stayhealthy will also demonstrate its Body Composition Analyzer analyzer /ana·ly·zer/ (an´ah-li?zer)
1. a Nicol prism attached to a polarizing apparatus which extinguishes the ray of light polarized by the polarizer.
2. during Discovery Health's upcoming six-city Body Challenge Mall Tour put on by Discovery Health Channel.
Dr. Joyce Brothers Joyce Brothers, PhD (maiden name Joyce Diane Bauer, born September 20, 1928) is a psychologist and advice columnist, publishing a daily syndicated newspaper column since 1960. , world-renowned advocate for healthy lifestyles and spokesperson for Stayhealthy, will also show her support for the product through earned media Earned media (or free media) is publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Internet, as opposed to paid media, which is publicity gained through appearances related to weight management and related health issues.
The Stayhealthy products will begin appearing in select Discovery Channel Stores in January 2002, with a full roll-out to the chain's 170 stores and availability on discoverystore.com by March 2002.
To assist shoppers in learning about the advantages of Stayhealthy's comprehensive health and fitness programs and how to use the Body Composition Analyzer and Calorie Tracker, Stayhealthy will provide instructional videos that will be demonstrated in the stores and be available online at the DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. and Stayhealthy Web sites.
"We are excited about this opportunity to carry Stayhealthy's programs and devices," said Jane Saltzman, EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition Merchandising merchandising
Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , Discovery Consumer Products. "Weight management products remain one of the top selling categories in the fitness sector and Stayhealthy's products offer accurate, objective tools to help an individual measure progress on any health improvement program."
About Discovery Consumer Products
Discovery Consumer Products is the retail, publishing and licensing arm of Discovery Communications, Inc., parent company of the Discovery Channel. Discovery Consumer Products offerings expand the Discovery experience to its worldwide audience through a broad array of entertaining and informative products and services.
These include a national chain of nearly 170 Discovery Channel retail stores, Discovery-branded licensed products, a robust online shopping business (discoverystore.com), educational product offerings and strategic third-party retail and merchandising partners. These offerings reflect the core Discovery programming genres of science and technology, health, nature, history, travel and exploration.
Discovery Consumer Products goods are currently represented in 80 countries and 28 languages.
Headquartered in Monrovia, Calif., Stayhealthy is a leader in developing and marketing Web-enabled products and services that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems consumers to screen, assess and monitor their health. The company's proprietary programs are accessed through its comprehensive health Web site that features original health, nutrition and fitness content, and e-commerce.
For more information, contact Stayhealthy at 626/256-6152 ext. 26 or visit the Stayhealthy Web site at www.stayhealthy.com
To receive product photos via e-mail, please contact Pamela Rucker at 240/662-4110 or firstname.lastname@example.org.