Stayhealthy Promotes Jonathan Bogner to Executive Vice President of Corporate Development.

Business Editors

MONROVIA, Calif.--(BUSINESS WIRE)--July 11, 2000

Stayhealthy, Inc., a leading online company dedicated to empowering consumers to monitor their health and fitness, has promoted Jonathan Bogner to Executive Vice President of Corporate Development, it was announced today by John Collins, chief executive officer of Stayhealthy.

In his new role, Bogner will add strategic planning and fundraising responsibilities while continuing to oversee the company's marketing and business development. He will work closely with Collins to continue developing the company's relationships with investment banking, venture capital and other financial resource partners.

Bogner has helped Stayhealthy formed numerous strategic partnerships with industry leading companies, including Dell Computer Corp, eNutrition.com, TheMan.com, eHealthInsurance.com, Bergen Brunswig Drug Company/Good Neighbor Pharmacies, RnetHealth.com, and WellMed. He also has been responsible for the development and launch of marketing partnerships with leading fitness organizations, which include Aerobic Fitness Association of America (AFAA), International Sports Conditioning Association (ISCA), American College of Sports Medicine, IHRSA, and Spinning.

"Jonathan Bogner's success in developing new business opportunities with companies such as Carlson Marketing, Spinning and many others, and his brand vision have significantly added to our business model and the value of the company. He has also demonstrated an outstanding ability to communicate our business model, our vision and the value of our company that has made him a vital asset to our fundraising and earned a greater role in the leadership of the company," said Collins.

Stayhealthy's products include the BC1 Body Composition and Calorie Tracker, a simple desktop device that allows users to accurately monitor their body composition including hydration and measure caloric burn. An essential tool for any weight management or fitness program, the BC1 Body Composition and Calorie Tracker works with Stayhealthy software to connect users to the Stayhealthy.com Web site at www.stayhealthy.com where subscribers view password-protected performance graphs, news and other personalized information in a secure environment.

Bogner possesses extensive experience in marketing and sales. Prior to joining Stayhealthy, he was Vice President of Marketing for Games2Learn.com (formerly A Better Way of Learning), creators of "The Phonics Game," where he directed a $25 million marketing budget and oversaw product development. He served as head of business development for the Aerobics and Fitness Association of America, the world's largest fitness education association, where he was responsible for development of strategic partnerships with Johnson & Johnson, Proctor and Gamble and America On Line and the management and development of the company's corporate affiliate program. Bogner also worked as a marketing and licensing consultant to ESPN and ESPN2 for six years and is an award-winning producer of Web sites for Disney (Toy Story), Carlson Marketing, Weider and other leading entertainment and consumer goods companies.

Headquartered in Monrovia, Calif., Stayhealthy, Inc. is a leader in developing and marketing cost-effective, accurate Web-enabled products and services that empower consumers to screen, assess and monitor their health. The company's proprietary programs are accessed through its comprehensive health portal that also features a drug database, original health, nutrition and fitness content, and e-commerce. For more information, contact Stayhealthy at [phone] or visit the Stayhealthy Web site at www.stayhealthy.com.