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State begins month-long push of Oregon brands.

Byline: Joe Mosley The Register-Guard

Think about a month when the stomach rules. Now think about some of what Oregon can offer to make for a happy ruler.

There you have it - Oregon Bounty, a monthlong promotion of homegrown home·grown  
adj.
1. Raised or grown at home.

2. Originating in or characteristic of a locality: "Rock is homegrown music in the United States, evolved from blues and country and Tin Pan Alley" 
 products such as wines, cheeses, pears and hazelnuts that is the latest vehicle for an ongoing "Brand Oregon" marketing push.

And speaking of vehicles, Oregon Bounty is touring the state in a Monaco Coach (made in Oregon) that initially was donated for the governor's use and then was retrofitted as a traveling advertisement for the state's economic assets.

Indeed, the retrofit ret·ro·fit  
v. ret·ro·fit·ted or ret·ro·fit, ret·ro·fit·ting, ret·ro·fits

v.tr.
1. To provide (a jet, automobile, computer, or factory, for example) with parts, devices, or equipment not in
 falls under the category of another thing most Oregonians value - recycling, Lane Metro Partnership Executive Director Jack Roberts Jack Roberts (September 27, 1910 - October 1981) was an American football running back in the NFL for the Boston Redskins, Staten Island Stapletons, Philadelphia Eagles, and the Pittsburgh Pirates. He played college football at the University of Georgia.  pointed out when the marketing entourage The e-mail program included in the Macintosh version of Microsoft Office. Combining the functions of Outlook with scheduling capabilities, Entourage was introduced with Microsoft Office 2001 for Mac, the first release of Office for OS X.  made a Eugene tour stop on Monday.

"Oregon Bounty is one piece of the larger Brand Oregon campaign," Julie Curtis, the campaign's deputy director, said during Monday's event at the Market of Choice supermarket on Green Acres Green Acre is a conference facility in Eliot, Maine, in the United States. It was founded by Sarah Farmer in 1894.

After Sarah Farmer became a Bahá'í in 1900, many Bahá'í speakers were invited, including Mírzá Abu'l-Fadl in 1903, `Abdu'l-Bahá in 1912 and Mírzá
 Road.

"Is it working?" Curtis said. "I'm happy to say, yes it is."

Oregon Bounty is the second promotion to be launched under the umbrella of Brand Oregon - a $450,000 economic development campaign launched last December by Gov. Ted Kulongoski Theodore R. "Ted" Kulongoski (born November 5 1940, in rural Missouri[1]) is an American Democratic politician. Since 2003, he has served as the Governor of Oregon. He was re-elected in 2006.  in an attempt to stimulate pride in the state's products.

The initial campaign - Oregon Wild-Caught Seafood - began earlier this year. The state's fishing industry has received a 53 percent boost in the prices this year, compared to 2003, for salmon, pink shrimp and albacore albacore: see tuna.
albacore

Large oceanic tuna (Thunnus alalunga) that is noted for its fine flesh. The streamlined bodies of these voracious predators are adapted to fast and continuous swimming.
 tuna.

"Brand Oregon is really about building partnerships between diverse sectors," Curtis said Monday.

Oregon Bounty, for instance, is a collaboration of the Oregon Tourism Commission; the state's wine, dairy, hazelnut and pear pear, name for a fruit tree of the genus Pyrus of the family Rosaceae (rose family) and for its fruit, a pome. The common pear (P. communis) is one of the earliest cultivated of fruit trees, both in its native W Asia and in Europe.  commissions; and individual wineries, restaurants and grocery stores.

As part of the promotion, 50 Oregon wineries will offer free samples of cheeses, pears, hazelnuts and wine in their tasting rooms every weekend of November. Restaurants and grocers around the state also will feature Oregon Bounty products during the month.

A complete list of participating wineries and businesses is at www.traveloregon.com/bounty.

"We realize not everyone can have the advantage of being an Oregonian," Lane County Commissioner Anna Morrison said at Monday's event. "But everyone can have a taste of Oregon."

CAPTION(S):

The Oregon Bounty Mobile visits the PC Market of Choice on Greenacres Road to promote the Oregon brands.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business; Wineries and restaurants will feature many homegrown products
Publication:The Register-Guard (Eugene, OR)
Date:Nov 9, 2004
Words:391
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