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State Street Research Unveils Innovative New Prospectus.


BOSTON--(BUSINESS WIRE)--Nov. 11, 1997--

Document Is An Industry First:

A Prospectus Created To Serve As A Core Marketing Piece

State Street Research & Management Company today introduced the first of its new simplified and redesigned mutual fund prospectuses. The introduction marks the first time in the mutual fund industry that a prospectus has been developed to serve as the foundation of a marketing program.

"State Street Research launched one of the first mutual funds nearly three-quarters of a century ago, and we are breaking new ground again with our new simplified prospectus," said C. Troy Shaver Jr., executive vice president of State Street Research. "We've shown that you can meet the regulatory and disclosure requirements of the full prospectus and still have a document that functions as a marketing piece."

Simpler language, more sophisticated graphics

The new prospectus, which is written in plain English Plain English (sometimes known, more broadly, as plain language) is a communication style that focuses on considering the audience's needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences.  and features an attractive three-color graphic design, was developed over a six-month period by a team of State Street Research employees working with outside consultants. Once a prototype prospectus was completed, the firm developed a full complement of other marketing materials using the look and language of the prospectus as the model.

"It was exactly the opposite of how the process has traditionally been done," commented Shaver. "Instead of developing a kit and then adding the prospectus at the end, we began with the prospectus and made it the centerpiece. The fact that we were able to make a prospectus that is this user-friendly and appealing shows how far we've come "How Far We've Come" is the lead single from Matchbox Twenty's retrospective collection, Exile on Mainstream, which was released on October 2, 2007. The music video premiered on VH1's Top 20 Countdown on September 1, 2007.  in the area of prospectus reform."

The prospectus unveiled today describes State Street Research Equity Income Fund. The remaining 15 State Street Research funds will be converted to the new format during 1998, and translated into Chinese and Spanish to reach non-English-speaking U.S. residents.

Don Phillips, president, Morningstar Inc., stated, "This prospectus conveys information that investors need to know in an informative, not simplistic sim·plism  
n.
The tendency to oversimplify an issue or a problem by ignoring complexities or complications.



[French simplisme, from simple, simple, from Old French; see simple
 way. It demonstrates that fund complexes can communicate sophisticated information in a manner that is shareholder-friendly."

In addition, the firm will be rolling out new marketing materials over the next three months, including a streamlined application, a sales guide for brokers, a "family of funds Family of Funds

A group of mutual funds offered by one investment or fund company. Each mutual fund has different characteristics and can range depending on investment objective.

Also referred to as a "Mutual Fund Family" or simply a "Fund Family".
" brochure for investors, a CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 featuring portfolio manager interviews, a welcome kit for new investors, a newly designed consolidated statement for private clients and a series of abbreviated prospectus wrappers In data mining and treatment learning, wrappers were used by Ron Kohavi and George John. Their idea was to wrap their treatments learners in a preprocessor that would search to make subsets from the current set of attributes. . The firm's Internet Web site located at www.ssrm.com will be accessible later this week.

A forward looking prospectus

The new State Street Research prospectus comes at a time when major changes for prospectuses are in the wings. In early 1997, the Securities and Exchange Commission under Chairman Arthur Levitt announced initiatives to simplify the language in prospectuses and to remove extraneous ex·tra·ne·ous  
adj.
1. Not constituting a vital element or part.

2. Inessential or unrelated to the topic or matter at hand; irrelevant. See Synonyms at irrelevant.

3.
 information, making it easier for investors to understand investment risks and to compare funds.

The SEC is expected to issue new rules stemming from these proposals in the near future, including a revised version Revised Version
n.
A British and American revision of the King James Version of the Bible, completed in 1885.


Revised Version
Noun
 of Form N-1A Form N-1A

An SEC form for the registration of mutual funds.
, the document that spells out the requirements for mutual fund prospectuses.

The new State Street Research prospectus incorporates numerous features of the proposed N-1A, most notably a description of the fund's principal investment strategy and risks of the portfolio as a whole rather than the traditional "laundry list laundry list A popular term for a long list of Sx, diseases, or etiologies that share something in common–eg, differential diagnosis of acute abdomen " of permissible per·mis·si·ble  
adj.
Permitted; allowable: permissible tax deductions; permissible behavior in school.



per·mis
 securities and investment techniques.

"We decided not to wait for the new SEC rules for several reasons," said Shaver. "For one thing, there are many features of the proposal that are clear improvements and that can be adopted right now under the current rules. By acting now, we are able to control our schedule rather than being driven by filing deadlines, and as a result we have a document that we anticipate should comply with the new rules with very few changes. Of course, if the final rules are different, we'll make the appropriate adjustments."

Shaver emphasized the new prospectus as an example of the firm's commitment to simplifying the investment process for shareholders and financial intermediaries Financial intermediaries

institution that provide the market function of matching borrowers and lenders or traders.
.

"We are extremely excited about the SEC's initiatives, but we're equally excited about the spirit of investor education that has brought them about. For us, the goal of prospectus simplification is more than regulatory compliance. It's getting crucial information across to investors," he said.

State Street Research & Management Company, with a history dating back to 1924, is one of the nation's oldest investment management organizations. A subsidiary of Metropolitan Life Insurance Co., the Boston-based firm has offices in London and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . As of Sept. 30, 1997, State Street Research managed $48 billion in assets, of which $15 billion represented retail investors Retail Investor

Individual investors who buy and sell securities for their personal account, and not for another company or organization.

Notes:
Retail investors buy in much smaller quantities than larger institutional investors.
 and $33 billion represented institutional clients. State Street Research manages money for nine of the ten largest U.S. corporate pension plans, public employee pensions plans, mutual funds for over 500,000 shareholder accounts and individually managed accounts for affluent investors.

CONTACT: State Street Research

Joan Miller, 617-357-1131

or

Robyn Tice, 617-357-1133
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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