State Marketing Board Taps Top Culinary Talent to Promote California Raisins.Business Editors NOTE: A Photo relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc this story will be available for journalists to download beginning today at www.newstream.com NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com FRESNO, Calif.--(BUSINESS WIRE)--Sept. 20, 2000 The California Raisin Marketing Board (CRMB CRMB California Raisin Marketing Board CRMB Classic Racing Motorcycles Belgium CRMB Collection Requirements Management Board ) today announces the launch of its new marketing campaign built around the success of the beloved California Dancing Raisins. Professional and home chefs alike will be reminded that California Raisins are a big help in the kitchen when it comes to adding nutritional value, culinary creativity and just plain sweet fun to every meal. The CRMB has assembled a cast of California "all-stars" to help launch the "Look Who's Cooking with California Raisins" campaign, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Judy Hirigoyen, director of marketing activities for the CRMB. Chefs Jan Birnbaum, Thomas Keller
Thomas Keller (born October 14, 1955) is an American chef, restaurateur, and cookbook writer. and Wolfgang Puck Wolfgang Johann Puck (born Wolfgang Johann Topfschnig on July 8, 1949) is an Austrian-American celebrity chef, restaurateur, and businessman based in Los Angeles. are offering their endorsement and support to the industry by participating in "Look Who's Cooking with California Raisins." The California chefs are featured with the characters in new print advertisements set to appear this fall in women's lifestyle and culinary magazines. "The campaign will inspire chefs and home cooks to take advantage of the help they can receive from California Raisins," explains Hirigoyen. "Whether preparing a complicated dish, a simple home meal, fitness food or a school lunch, California Raisins add variety, interest, texture and nutritional value to any meal." "To support California agriculture in a campaign like this makes a lot of sense," says Chef Keller of Napa Valley's popular restaurant, The French Laundry  This article or section reads like a and may need a .Please help [ to improve this article] to make it in tone and meet Wikipedia's . , in Yountville. In his new cookbook, The French Laundry Cookbook, Keller devotes several pages to the producers who supply him with the American agricultural products he uses at his restaurant. To best represent the California Dancing Raisin characters in the new campaign, the CRMB has engaged the services of Industrial Light and Magic Commercial Productions (ILMCP), a division of Industrial Light and Magic (ILM). ILMCP has used its visual effects and creative wizardry wiz·ard·ry n. pl. wiz·ard·ries 1. The art, skill, or practice of a wizard; sorcery. 2. a. A power or effect that appears magical by its capacity to transform: to digitally create the California Dancing Raisin characters for use in the print advertisements, giving them a more contemporary appearance. ILM has created visual effects for eight of 10 top box office hits of all time, winning 14 Academy Awards for Best Visual Effects and six Technical Achievement Awards. With recent releases including Perfect Storm, Space Cowboys and the Phantom Menace, ILM remains at the forefront of the digital revolution. "We've long been fans of the California Dancing Raisins," says Paul Grimshaw, who oversees production for ILMCP. "Our technology is helping bring them back to life." The California Raisin Marketing Board, created by a State Marketing Order in 1998, is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins, and it sponsors research of the fruit's nutritional benefits. California's San Joaquin Valley Noun 1. San Joaquin Valley - a vast valley in central California known for its rich farmland Calif., California, Golden State, CA - a state in the western United States on the Pacific; the 3rd largest state; known for earthquakes produces the highest quality raisins in the world, with more than 5,000 growers residing in this fertile valley 240 miles long and 50 miles wide. For more information, visit www.calraisins.org. ABOUT THE CALIFORNIA RAISIN MARKETING BOARD'S CELEBRITY CHEFS Jan Birnbaum The originator of Napa Valley Soul Food, Chef Jan Birnbaum is chef/owner of Catahoula Restaurant and Saloon in Calistoga, Calif., and Sazerac in Seattle. He honed his culinary skills as an apprentice under Chef Paul Prudhomme at K-Paul's Louisiana Kitchen, and the Southern influence of his home state is evident in his funky, chic menus. Birnbaum has received critical acclaim from major international and national wine, food and lifestyle magazines. He also has been featured in cooking shows on PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, and CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. . Thomas Keller Visitors to California's Napa Valley plan well in advance to score a reservation at Chef Thomas Keller's French Laundry in Yountville. He became the chef/owner in 1994 and has since received many culinary honors, including the James Beard Foundation's Best Chef in California in 1996 and Outstanding Chef in America the following year. The French Laundry itself has been named the No. 1 restaurant in America by Esquire, Zagat Survey, Gourmet, Bon Appetit, USA Today, The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times and Wine Spectator. This spring, Keller, along with co-authors Susie Heller and Michael Ruhlman, received the prestigious Cookbook of the Year Award from the International Association of Culinary Professionals The International Association of Culinary Professionals (IACP) is a United States based non-profit professional association whose members work in culinary education, communication, or the preparation of food and beverage. for The French Laundry Cookbook. Wolfgang Puck Chef Wolfgang Puck is renowned for his famous California restaurants - Spago Beverly Hills, Spago Hollywood, Spago Palo Alto, Chinois on Main (Santa Monica), Postrio (San Francisco) and Granita gra·ni·ta n. A granular dessert ice with a sugar-syrup base, usually flavored with fruit purée, coffee, or wine. [Italian, from feminine past participle of granire, to make grainy, granulate (Malibu). He helped lead a group of young chef-restaurant owners to launch trends in California cuisine that swept the culinary world. His enterprise has expanded into quality consumer retail products, cookbooks and restaurants beyond California's borders. Now a mega-star in the culinary world, Puck is about to star in his own television series. "WOLFGANG" premieres January 2001 on The Food Network. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.092000/bw4 |
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