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State Financial Corporation Names Robert J. Cera to Head State Financial Bank.

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HALES CORNERS, Wis adv. 1. Certainly; really; indeed.
v. t. 1. To think; to suppose; to imagine; - used chiefly in the first person sing. present tense, I wis. See the Note under Ywis.
.--(BUSINESS WIRE)--Jan. 22, 2002

State Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 Corporation has named Robert J. Cera as President, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 and Director of State Financial Bank as well as Executive Vice President and Director of State Financial Services Corporation.

In making the announcement, Michael J. Falbo, State Financial Services President and Chief Executive Officer indicated, "Rob brings a proven track record of growing profitable businesses, with a passion and style that fits our emphasis on growing customer relationships across the wide range of services we offer. We are delighted to bring his considerable experience, energy and enthusiasm to our management team, and I am confident he will be successful in bringing additional depth to our senior management team and join us in leading our company forward."

Cera, (39), most recently served as Chief Operating Officer and Chief Financial Officer of The Lang Companies of Delafield, where he provided leadership and direction for all financial and operating activities of the diversified privately-held holding company. Prior to that, he held the positions of Treasurer, Senior Vice President and Senior Lending Officer with Bando McGlocklin Small Business Investment Corporation with responsibility for portfolio management, loan origination The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 and financial reporting for the publicly traded lending institution Noun 1. lending institution - a financial institution that makes loans
financial institution, financial organisation, financial organization - an institution (public or private) that collects funds (from the public or other institutions) and invests them in

Cera will oversee a growing franchise for State Financial, which today includes 28 locations in southeastern Wisconsin and northeastern Illinois. Through its banking network, it provides commercial and retail banking products, long-term fixed rate secondary market mortgage origination and brokerage activities.

"I'm pleased to be joining this outstanding organization with strong asset quality and an experienced team of community bankers," said Cera. "State Financial is poised for greater success as an integrated banking organization and my focus will be on business development and the delivery of excellent service for individual and commercial clients, as we produce enhanced value for our shareholders."

Cera has extensive experience in financial services, retail, commercial lending, business development and acquisition integration. He began his career at Valley Bank in Appleton, WI and subsequently spent four years at Marine Bank/Bank One Corporation where he held a series of positions of increasing responsibility spanning internal audit, commercial loan analysis and middle-market lending. Cera holds a Bachelors of Science degree in Finance and Accounting from the University of Wisconsin-Green Bay UW–Green Bay was founded in 1965 and originally had an environmental emphasis, but now offers a wide array of degrees. It is unusual among Wisconsin's public universities in that it does not have a football team, due to advice from Vince Lombardi citing high costs and the fact that . He and his wife, Carrie, and their three children reside in Pewaukee, Wisconsin Pewaukee is a city in Waukesha County, Wisconsin, United States. The population was 11,783 at the 2000 census. The city was incorporated from what was formerly the Town of Pewaukee. .

State Financial shares are traded on the NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 National Market System under the symbol "SFSW."
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 22, 2002
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