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State Farm Insurance to Serve as Official Sponsor for Fiesta Atlanta '09!

The Cinco de Mayo Cinco de Mayo

(Spanish; “Fifth of May”)

Mexican holiday commemorating the Mexican victory over the French at Puebla in 1862. The French army, better-equipped and far larger than the Mexican army, had been sent by Napoleon III to conquer Mexico.
 celebration is Atlanta's largest Hispanic outdoor family festival

ATLANTA, March 6 /PRNewswire/ -- Lanza Group, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, Atlanta's leading Hispanic marketing, PR & events firm, today proudly announced that State Farm Insurance is the official insurance sponsor of Fiesta Atlanta '09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta '09 takes place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park Centennial Olympic Park is a 21 acre (85,000 m²) public park located in downtown Atlanta, Georgia, USA that is owned and operated by the Georgia World Congress Center Authority.  in downtown Atlanta.

For State Farm, the partnership represents an excellent opportunity to reach out to the Latino community. Last year's event attracted over 40,000 attendees. "Fiesta Atlanta '09 will allow us to connect with the community, giving them information that helps them manage risk, both personally and in their businesses," said Ashley Deadwyler-Jones, Marketing Analyst at State Farm. "We're proud to be a sponsor for the third consecutive year and look forward to a day of fun, family and festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.


Fiesta Atlanta is a day-long celebration of Latino culture, featuring continuous live musical performances on 2 stages by national and local recording artists, sponsor displays with many free product samples, arts and crafts arts and crafts, term for that general field of applied design in which hand fabrication is dominant. The term was coined in England in the late 19th cent. as a label for the then-current movement directed toward the revivifying of the decorative arts.  and authentic food from many Latin-American countries.

"We're honored to have State Farm Insurance as our official insurance sponsor," said Ralph E. Herrera, President of Lanza Group, LLC. "Their presence as a founding sponsor of Fiesta Atlanta has helped to educate and inform our attendees and we look forward to their participation again in 2009 and beyond."

For more information about Fiesta Atlanta '09, contact Cynthia Vergara at (404) 350-0200 or at You can also visit


State Farm(R) insures more cars than any other insurer in North America and is the leading U.S. home insurer. State Farm's 17,000 agents and 76,000 employees serve nearly 73 million auto, fire, life and health policies in the United States and Canada. State Farm also offers financial services products. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies.


Lanza Group, LLC is Atlanta's leading Hispanic marketing, PR and Events firm. Lanza Group provides a full-line of bilingual & bicultural bi·cul·tur·al  
Of or relating to two distinct cultures in one nation or geographic region: bicultural education.

 services including Atlanta's top Hispanic events: Fiesta Atlanta, Fiesta Georgia and HABLA - Hispanic Achievement & Business Leadership Awards. Lanza Group's President, Ralph E. Herrera was named "Businessman of the Year" by the Georgia Hispanic Chamber of Commerce in 2008. For more information about Lanza Group visit
  Lanza Group, LLC                State Farm Insurance
  Cynthia Vergara                 Ashley Deadwyler-Jones
  (404) 350-0200                  (770) 418-5310 

CONTACT: Cynthia Vergara of Lanza Group, LLC, +1-404-350-0200,; or Ashley Deadwyler-Jones of State Farm Insurance, +1-770-418-5310,

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Publication:PR Newswire
Date:Mar 6, 2009
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