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State Farm Insurance to Serve as Official Sponsor for Fiesta Atlanta '09!

The Cinco de Mayo celebration is Atlanta's largest Hispanic outdoor family festival

ATLANTA, March 6 /PRNewswire/ -- Lanza Group, LLC, Atlanta's leading Hispanic marketing, PR & events firm, today proudly announced that State Farm Insurance is the official insurance sponsor of Fiesta Atlanta '09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta '09 takes place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta.

For State Farm, the partnership represents an excellent opportunity to reach out to the Latino community. Last year's event attracted over 40,000 attendees. "Fiesta Atlanta '09 will allow us to connect with the community, giving them information that helps them manage risk, both personally and in their businesses," said Ashley Deadwyler-Jones, Marketing Analyst at State Farm. "We're proud to be a sponsor for the third consecutive year and look forward to a day of fun, family and festivities."

Fiesta Atlanta is a day-long celebration of Latino culture, featuring continuous live musical performances on 2 stages by national and local recording artists, sponsor displays with many free product samples, arts and crafts and authentic food from many Latin-American countries.

"We're honored to have State Farm Insurance as our official insurance sponsor," said Ralph E. Herrera, President of Lanza Group, LLC. "Their presence as a founding sponsor of Fiesta Atlanta has helped to educate and inform our attendees and we look forward to their participation again in 2009 and beyond."

For more information about Fiesta Atlanta '09, contact Cynthia Vergara at (404) 350-0200 or at You can also visit


State Farm(R) insures more cars than any other insurer in North America and is the leading U.S. home insurer. State Farm's 17,000 agents and 76,000 employees serve nearly 73 million auto, fire, life and health policies in the United States and Canada. State Farm also offers financial services products. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies.


Lanza Group, LLC is Atlanta's leading Hispanic marketing, PR and Events firm. Lanza Group provides a full-line of bilingual & bicultural services including Atlanta's top Hispanic events: Fiesta Atlanta, Fiesta Georgia and HABLA - Hispanic Achievement & Business Leadership Awards. Lanza Group's President, Ralph E. Herrera was named "Businessman of the Year" by the Georgia Hispanic Chamber of Commerce in 2008. For more information about Lanza Group visit
 Lanza Group, LLC State Farm Insurance
 Cynthia Vergara Ashley Deadwyler-Jones
 (404) 350-0200 (770) 418-5310

CONTACT: Cynthia Vergara of Lanza Group, LLC, +1-404-350-0200,; or Ashley Deadwyler-Jones of State Farm Insurance, +1-770-418-5310,

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Publication:PR Newswire
Date:Mar 6, 2009
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