State Farm Insurance(R) to Serve as an Official Sponsor for Fiesta Atlanta '08.Cinco de Mayo Cinco de Mayo(Spanish; “Fifth of May”) Mexican holiday commemorating the Mexican victory over the French at Puebla in 1862. The French army, better-equipped and far larger than the Mexican army, had been sent by Napoleon III to conquer Mexico. celebration is Atlanta's largest Hispanic outdoor family festival ATLANTA, April 28 /PRNewswire/ -- Lanza Group, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , one of Atlanta's leading Hispanic market advertising and PR firms, today proudly announced that State Farm Insurance(R) is the official insurance sponsor of Fiesta Atlanta '08, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta '08 takes place on Sunday, May 4, 2008 from 10:00 am to 7:00 pm at Centennial Olympic Park Centennial Olympic Park is a 21 acre (85,000 m²) public park located in downtown Atlanta, Georgia, USA that is owned and operated by the Georgia World Congress Center Authority. in downtown Atlanta. "We're happy to have State Farm Insurance as our official insurance sponsor," said Ralph E. Herrera, President of Lanza Group, LLC. "Their presence last year helped to educate and inform many of our attendees and we look forward to more of the same this year." For State Farm, the partnership represents an excellent opportunity to reach out to the Latino community. Last year's event had more than 30,000 attendees. "Fiesta Atlanta '08 gives us a unique opportunity to reach out to the community in order to exemplify what it means to be a good neighbor," said Ashley Deadwyler-Jones, Zone Marketing Analyst at State Farm. "We're proud to be a returning sponsor of this fun filled fiesta!" Fiesta Atlanta '08 events include continuous live performances by national and local artists, an artist's market, and vendor booths offering free product samples and authentic Latino foods. The event also features a Soccer Challenge, which will take place from 9:00 am to 5:00 pm. For more information about Fiesta Atlanta '08, contact Caroline Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can also visit http://www.fiestaatlanta.com/. Fiesta Atlanta is a Lanza Group, LLC production. State Farm(R) insures more cars than any other insurer in North America and is the leading U.S. home insurer. State Farm's 17,000 agents and 76,000 employees serve nearly 73 million auto, fire, life and health policies in the United States and Canada. State Farm also offers financial services products. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. Lanza Group, LLC is Atlanta's premier full-service Hispanic Market Advertising and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural bi·cul·tur·al adj. Of or relating to two distinct cultures in one nation or geographic region: bicultural education. bi·cul services. MEDIA CONTACT: Caroline Elisabeth Peters (404) 350-0200 cpeters@lanzagroup.com CONTACT: Caroline Elisabeth Peters of Lanza Group, LLC, +1-404-350-0200, cpeters@lanzagroup.com Web site: http://www.lanzagroup.com/ http://www.fiestaatlanta.com/ |
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