State Farm's Ad Campaign Targets Its Products to Chinese Community.A new advertising campaign introduced by State Farm Insurance Co., Bloomington, Ill., markets to the Chinese community, which is the largest Asian group in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . State Farm says its support of family values family values pl.n. The moral and social values traditionally maintained and affirmed within a family. coupled with its 78-year history fits in with the traditional values Traditional values refer to those beliefs, moral codes, and mores that are passed down from generation to generation within a culture, subculture or community. Since the late 1970s in the U.S. of the Chinese community. The advertising campaign is slated for television, radio and newspapers targeted to the Chinese communities in San Francisco, Los Angeles and Toronto. The campaign features the State Farm logo, "Like a good neighbor State Farm is there," which translates into Chinese as, "Having a good neighbor, there's peace of mind every day." State Farm's name, however, will not be translated into Chinese. State Farm has sponsored Chinese New Year Chinese New Year (Simplified Chinese: ; Traditional Chinese: ; Pinyin: Chūnjié), or Spring Festival Celebrations, the Toronto international Dragon Boat Festival For the same festival in other East Asian cultures, see . Dragon Boat Festival (端午節, Duānwǔ Jié), Duanwu Festival or Tuen Ng Festival and the Organization of Chinese-Americans. State Farm has an ongoing advertising program targeting the Hispanic community and will be rolling out ad campaigns targeting the Korean and Vietnamese communities in the near future. |
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