State Fair of Texas Chooses Daktronics to Provide ProStar(R) High Definition Video Display for Cotton Bowl; Daktronics Also to Provide New Sound System.

BROOKINGS, S.D. -- The State Fair of Texas has chosen Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., to design and build a true high definition (HD) light emitting diode (LED) video display for the Cotton Bowl, home of the annual AT&T Cotton Bowl Classic, the Red River Rivalry featuring national champion University of Texas and perennial powerhouse Oklahoma, and other football and entertainment events. The Sportsound(R) division of Daktronics will provide a new integrated sound system as part of the multi-million dollar contract.

The scoreboard and sound system upgrades are part of a $50 million renovation project which includes increasing the seating capacity from 76,100 to 92,100, and numerous fan amenity improvements.

"We are very pleased to announce this significant upgrade to the Cotton Bowl," said Errol McKoy, President of the State Fair of Texas, home of the Cotton Bowl. "More fans at home are watching their favorite sports events on high definition television. Now the Cotton Bowl is one of only a small number of venues in the world at which fans will be able watch live action and highlights in true high definition on state-of-the-art Daktronics technology. We are committed to making the Cotton Bowl one of the very best college football stadiums. This upgrade is a significant part of our plan, and represents the high quality approach we will be taking as we move forward, project by project."

The new Cotton Bowl main scoreboard will replace a Daktronics scoreboard that was installed in 1975. Technological advances since then have made video replay screens much more affordable, and now available with true HD capability. When completed, the new ProStar(R) video board will match the 720p HD standard, with 720 lines of resolution, each line populated with 1,280 full-color LED picture elements (pixels). Center-to-center spacing between pixels is 20 millimeters (.78 inches). Because the display will be completely digital, it will provide complete flexibility, with the capability to show one single large HD image, or multiple images in separate zones or windows. Colorful graphics and animation can be shown. Real time scores, game time and other game in progress information can be easily overlaid on the video image. The ProStar(R) HD display will measure approximately 47 feet high by 83 feet wide. The Sportsound(R) sound system, to be enclosed by a printed identification panel, is planned for the top of the video display.

This project will be the third in which Daktronics will provide its ProStar(R) LED VideoPlus high definition technology. Dolphin Stadium in Miami boasts two of the world's largest high definition LED displays. The University of Texas will unveil its new high definition ProStar(R) display this fall at Darrell K Royal-Texas Memorial Stadium in Austin.

ProStar(R) technology, HD-ready and available only from Daktronics, uses the latest in red, green and blue (RGB) LED technology to present live and recorded video images, colorful animation and vivid graphics with incredible brightness and wide-angle visibility. The integrated system will be controlled with Daktronics proven Venus(R) 7000 and All Sport(R) controllers, along with V-Link(R) video processors.

About the Cotton Bowl

The Cotton Bowl is located in Fair Park, home of the State Fair of Texas in Dallas. The venue has been the site of the annual football game between the University of Texas and Oklahoma University since 1929. The Cotton Bowl Classic began in 1937 and is one of the premier end of the season collegiate football games. The sponsor of the 2007 Cotton Bowl is AT&T. Additional information can be found at www.cottonbowl.com.

About Daktronics

Daktronics began manufacturing large-screen, full-color, LED video display in 1997. Since then, over 2,700 ProStar(R) and ProAd(R) full-color display have been sold and installed in sporting, entertainment and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world's leading provider of large screen LED video displays.

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, and large screen video displays and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: http://www.daktronics.com, e-mail the company at [e-mail], call [phone] or toll-free [phone] in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the company's expectations or beliefs concerning future events, which could materially affect company performance in the future. The company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts and other risks noted in the company's Securities and Exchange Commission filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.