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Starwood to Open the 20th W Hotel in Montreal, Canada World's Fastest Growing Style Brand Continues to Grow Internationally.


Business Editors

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Feb. 27, 2003

W Hotels- the world's foremost "style" hotel brand - celebrates its 20th W and its Canadian debut with the W Montreal which is expected to open in Fall, 2003.

Starwood Hotels & Resorts Worldwide, Inc (NYSE NYSE

See: New York Stock Exchange
: HOT), W's parent, recently agreed to manage the 152-room hotel that is currently under construction as a conversion of the former Banque du Canada Building The Canada Building is an office tower built in 1928 in downtown Windsor, Ontario. It stands at 14 storeys and stands on Ouellette Avenue between University Avenue and Park Street. It should not be confused with the nearby similarly-designed Paul Martin Sr. .

Located in the heart of the new Cite Internationale District of Montreal Of Montreal is an American indie pop band formed in Athens, Georgia, fronted by Kevin Barnes. It was among the second wave of groups to emerge from The Elephant 6 Recording Company. , central to both Old Montreal Old Montreal (or Vieux-Montréal in French) is the oldest area in the Canadian city of Montreal, dating back to colonial times.

Located in the borough of Ville-Marie, the area is usually thought of as being bounded to the west by McGill St.
 and the historic Victoria Square, the W Montreal will offer the lively ambience the W Hotels have become known for... a signature bar, vibrant Living Room lobby, and a destination restaurant.

According to Barry S. Sternlicht, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Starwood, the company has been anxious to debut a W in Canada since the brand's inception in 1998. "Starwood has more than 40 hotels in Canada and we've been searching for a perfect venue for our first Canadian W. This project presented an ideal site," said Sternlicht. "With its cosmopolitan style, beauty and youthful vitality, Montreal is an ideal W city. This particular building offers great space to create a unique hotel property that will enhance the city and the W brand."

"A W hotel experience is truly unforgettable," said Stephen Foster, Starwood's senior vice president of operations for Canada. "I know that the people of Montreal will embrace the high energy and impeccable style and service of the W brand."

The W Montreal is one of three international W properties set to open by the end of 2003 - with W Mexico City to open in June and W Walker Hill--Seoul to open by the end of the year. The first W Hotel opened in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 in December 1998. There are now five W Hotels in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and 17 hotels brandwide in the U.S. and abroad.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton Four Points by Sheraton is Starwood Hotels & Resorts mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. , W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Feb 27, 2003
Words:414
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