Starwood and Intel Expand Their Relationship Overseas to Enable Wireless Internet Access in Hotels across Asia Pacific.Business Editors/Travel Writers WHITE PLAINS, N.Y. & SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Sept. 30, 2003 Starwood Hotels & Resorts Worldwide Inc. (NYSE NYSE See: New York Stock Exchange : HOT) and Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking recently announced a marketing agreement to enable wireless Internet access See how to access the Internet. in 39 Sheraton, Westin, St. Regis, The Luxury Collection, Four Points by Sheraton Four Points by Sheraton is Starwood Hotels & Resorts mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. and W hotels in 10 countries and regions across Asia Pacific. This announcement further enhances the companies' relationship established earlier this year to enable wireless Internet access in more than 150 Sheraton, Westin and W hotels in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Starwood and Intel will collaborate through Asia Pacific-wide marketing and in-hotel promotion to drive awareness of wireless 802.11, or Wireless Fidelity See Wi-Fi. (WiFi) hotspots in participating Starwood hotels where notebook users can connect to the Internet and corporate networks wirelessly. In addition, Starwood's wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area solution will also enable the use of other wireless devices such as PDAs, pocket PCs and tablets. Hotspots will primarily be installed in hotel lobbies and meeting rooms to complement in-room high-speed Internet See broadband. access already installed in most Starwood hotels. "Frequent business travelers tend to be early adopters of new technology, especially technology that makes life on the road easier and more productive," said Miguel Ko, President, Starwood Asia-Pacific. "By being among the first to offer Wi-Fi connectivity, Starwood hotels will provide business travelers with the convenience and connection they need when working on the road. We continue to aggressively research new technologies, and develop technology amenities that make traveling easier and relaxing for our guests." "From PC makers to service providers to airports, hotels and retail locations, we are seeing strong acceptance for Intel(R) Centrino(TM) mobile technology. Intel continues to work with companies such as Starwood to establish hotspots that will enable consumers and business travelers to have wireless access worldwide," said Gerry Greeve, general manager, Intel Asia Pacific. "Through this agreement, we are enabling notebook users to have access to their information and entertainment in the lobbies and meeting rooms of the hotel." Intel Centrino mobile technology was specifically architected for mobility, providing an optimized and validated val·i·date tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates 1. To declare or make legally valid. 2. To mark with an indication of official sanction. 3. set of technologies to enable an outstanding mobile experience. The Intel Centrino mobile technology brand represents Intel's best technology for mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings based on a new processor architecture and wireless LAN capability and is designed for an unwired Unwired is an Australian public company dedicated to building a nationwide, fixed wireless telecommunications network offering carrier grade Internet services. They currently provide coverage in Sydney and Melbourne. computing computing - computer experience while enabling extended battery life, outstanding mobile performance and thinner and lighter form factors. To drive awareness of wireless Internet availability at participating hotels, Starwood Preferred Guest(R) members will have the chance to earn double Starpoints from Oct. 15 to Dec. 15, 2003, at selected rates when they stay at any of the participating hotels. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries and 105,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high-quality vacation interval ownership resorts. For more information, please visit www.starwood.com. Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom. Please contact Starwood's new, toll-free media hotline at (866) 4-STARPR (866-478-2777) for photography or additional information. Important Information: Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information. Intel and Intel Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other marks and brands may be claimed as the property of others. For additional information, please contact: Intel Asia Pacific Stephanie Silvester (852) 2240 3721 stephanie.silvester@intel.com or: Starwood Hotels & Resorts Lisa Halim (65) 6335 4803 lisa.halim@starwoodhotels.com |
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