Starwood Hotels & Resorts Worldwide Inc.Starwood Hotels & Resorts Worldwide Inc. taps Carol H. Williams Advertising to integrate a distinct African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. voice into their advertising. CHW CHW Chicago White Sox CHW Catholic Healthcare West CHW Children's Hospital at Westmead (Australia) CHW Children's Hospital of Wisconsin CHW Community Health Worker CHW ChileHardware (Spanish website) (No. 2 on the BE ADVERTISING AGENCIES list with $300 million in billings) announced in December that it will handle advertising and marketing campaigns and provide consulting on multicultural marketing plans for the hotel franchiser. Starwood has more than 750 properties worldwide and owns and operates several brands including Sheraton, Four Points by Sheraton Four Points by Sheraton is Starwood Hotels & Resorts mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. , W Hotels, and Westin. "It's a great deal," says Deirdre Haizlip, CHW group account director, who was tightlipped tight·lipped also tight-lipped adj. 1. Having the lips pressed together. 2. Loath to speak; close-mouthed. See Synonyms at silent. about how much CHW will make on the account. |
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