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Starwood Expands in Japan With Rebranding of the Heritage 110-Year Old, Miyako Hotel in Kyoto to the Westin Miyako.


Business Editors

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--March 4, 2002

Starwood Hotels and Resorts Worldwide, Inc. (NYSE NYSE

See: New York Stock Exchange
:HOT) and Kintetsu Hotel Systems have announced a management agreement to rebrand rebrand
Verb

to change or update the image of (an organization or product)
 the Miyako Hotel in Kyoto to The Westin Miyako, effective April 1, 2002.

The historic 110-year old Kyoto hotel has played host to dignitaries from around the world and is considered one of the city's landmark hotels Hotels called the Landmark Hotel, or something similar, include:
  • The Landmark London, formerly the Great Central Hotel
  • The Landmark Hotel and Casino, a hotel-casino in Las Vegas, Nevada that was imploded in 1995.
.

This marks a return of the landmark Miyako hotel in Kyoto to the Westin brand. The hotel was previously affiliated with Westin Hotels Westin Hotels & Resorts are an upscale hotel chain owned by Starwood Hotels & Resorts Worldwide. As of 2005 Westin operated over 120 hotels in 24 countries. History
In 1930, hotel owners Severt W.
 & Resorts from 1965 to 1995 under a marketing agreement. The new partnership between The Miyako Hotel and Starwood signifies a closer relationship as the hotel will now be fully managed by Starwood Hotels & Resorts. Following the rebranding, The Westin Miyako will be the only internationally branded and managed hotel in Kyoto.

"We are extremely proud and delighted to welcome the famous Miyako hotel back to the Westin family," said Miguel Ko, President, Asia-Pacific, Starwood Hotels & Resorts Worldwide. "This reinforces our commitment to the development of the Westin brand. The Westin Miyako in Kyoto, one of the most popular destinations in Japan for leisure and convention travelers, will complement our portfolio of properties in Japan," added Ko. Other Starwood properties in Japan include Westin hotels in Tokyo, Osaka, Nagoya, Awaji Island Awaji Island (淡路島 Awaji-shima  and now Kyoto, and Sheraton hotels in Tokyo Bay Tokyo Bay

Inlet, western Pacific Ocean. Located off the east-central coast of Honshu, Japan, it is about 30 mi (48 km) long and 20 mi (32 km) wide. It provides a spacious harbour area for several Japanese cities, including Tokyo, Yokohama, and Kawasaki.
, Kobe, Yokohama, Sapporo and Miyazaki.

The Westin Miyako features 516 guest rooms and suites, six food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  venues, 13 meeting rooms with two ballrooms which comprise six breakout rooms and extensive recreational facilities. The hotel grounds spread over 5,920 square feet, covering five different wings and offering a sense of spaciousness with complete privacy.

An extensive upgrading program is underway at The Westin Miyako, including the lobby, guest rooms and several restaurants. Internationally acclaimed designer, Hirsch Bedner Associates, is working with the hotel to ensure the highest product design and standards. Some of the Westin Miyako's guest rooms will also showcase the Heavenly Bed(R), a signature product of Westin Hotels & Resorts.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton Four Points by Sheraton is Starwood Hotels & Resorts mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. , W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwood.com.

Please contact Starwood's new, toll-free media hotline

at (866) 4-STAR-PR (866-478-2777) for photography

or additional information.

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RELEASE ALERT SERVICE TO RECEIVE STARWOOD

COMPANY NEWS AND INFORMATION

To become a member, simply access the Starwood

website, at www.starwood.com.

Once you reach the home page, simply click on

"Company News", enter your e-mail address See Internet address.

e-mail address - electronic mail address
, and click

"Subscribe".
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 4, 2002
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