Start your engines.NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. has named the Romar Group Inc. as a promotional licensee licensee n. a person given a license by government or under private agreement. (See: license, licensor) LICENSEE. One to whom a license has been given. 1 M. Q. & S. 699 n. . The African-American-owned apparel company in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. will produce products ranging from apparel and leather goods to gift items for use by NASCAR's promotional partners and sponsors, which include Coca-Cola Coca-Cola soft drink found throughout the world. [Trademarks:Crowley Trade, 115] See : Ubiquity , Budweiser, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , McDonald's and Visa. As a promotional licensee, Romar will work with NASCAR sponsors and corporate partners to create promotions and premiums. The auto racing circuit has 200 licensees overall and seven promotional licensees, said Blake Davidson, NASCAR's managing director, licensed products. "They had a proven track record and experience in the promotional licensing category and we thought they would make a good fit and be a good option for our sponsors and corporate partners to work with," Davidson said. Romar, which has roughly $100 million in revenues, is the only NASCAR promotional licensee based in Los Angeles. Romar officials did not return calls seek seeking comment. Staff reporter Rebecca Flass can be reached at (323) 549-5225, ext. 230, or at rflass@labusinessjournal.com. |
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