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Starstruck Tribeca will open second restaurant.


Starstruck star·struck or star-struck  
adj.
Fascinated by or exhibiting a fascination with fame or famous people: "The star-struck tone of the text suggests that the author is giving us an exclusive peek into the secret lives of
 Tribeca will open second restaurant

Tribeca has become one of Beverly Hills' most popular and highest-grossing eateries since opening its doors in August 1988.

On many nights a good-sized flock of yuppies can be found congregated at its front doors, awaiting entry to the capacity crowd inside.

Tribeca's four owners have now decided to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 that success by opening a second location in the new Encino Spectrum complex, which is slated to be complete next month.

"We felt the (San Fernando San Fernando, city, Argentina
San Fernando (săn fərnăn`dō), city (1991 pop. 144,761), Buenos Aires prov., E Argentina. It is a district administrative center in the Greater Buenos Aires area.
) valley is a good place to go right now because everyplace eve·ry·place  
adv. Informal
Everywhere.

Usage Note: The forms everyplace (or every place), anyplace (or any place), someplace (or some place), and no place
 else is saturated with restaurants," explains Jack Denicola, who owns and operates Tribeca with fellow New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 transplants Ken Falk, Mike Bower and Jerry Rubacky.

Tribeca derives its name from a section of Manhattan by that name, where, coincidentally, actor Robert DeNiro just recently opened a restaurant named Tribeca Grill.

That East Coast opening has, in turn, brought a surge of new business to Tribeca Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , even though the two businesses have no common ownership.

"DeNiro's place got a lot of publicity when it opened, but none of that publicity specified where it is located," Denicola explains. "So lots of people started coming in here asking if this is DeNiro's place. And that doesn't bother me a bit, as long as they come in."

While Tribeca continues to pull in capacity crowds in Beverly Hills, its pending Encino site has hit something of a snag.

"We're having some problems with a City of L.A. parking ordinance that requires us to have more parking spaces than are currently on site," Denicola says. "We're negotiating with the city's head of traffic control right now, and may end up having to keep our bar shut down during daytime business hours BUSINESS HOURS. The time of the day during which business is transacted. In respect to the time of presentment and demand of bills and notes, business hours generally range through the whole day down to the hours of rest in the evening, except when the paper is payable it a bank or by a ."

Daytime bar traffic might be a topic of concern in Encino, but it's nighttime bar traffic has caused problems in Beverly Hills.

"The problem is that Tribeca's restaurant patrons have to pass through this narrow bar area to get to the upstairs dining area. And that bar is so crowded on peak nights, it's hard to get through," laments Richard Martin The name Richard Martin can refer to different people:
  • Richard Martin (politician) (1754–1834)(aka "Humanity Dick"), an Irish MP and campaigner against cruelty to animals
  • Richard Martin (footballer) (born 1987), an English footballer
  • Richard Martin (actor), b.
, West Coast bureau chief of Nation's Restaurant News.

Denicola promises that barroom crowding has improved with the recent installation of stanchions and frequent patrols by crowd-control monitors.

The Encino location will be laid out in a fashion similar to Beverly Hills, with a relatively narrow barroom downstairs and an eatery upstairs.

The problems with crowding will be circumvented in Encino, however, by having have separate entrances for the bar and restaurant, Denicola promises, with access to the upstairs entrance provided by an escalator.

PHOTO : Tribeca in Beverly Hills: Benefitted from confusion caused by opening of actor Robert DeNiro's Tribeca restaurant in New York
COPYRIGHT 1990 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Encino, California
Author:Strempel, Michael
Publication:Los Angeles Business Journal
Date:Dec 24, 1990
Words:457
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