Starlight Electronics Selects Cirrus Logic to Power Portable MP3 Player Aimed At U.S. Market.Business Editors & High-Tech Writers 2003 International CES LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2003 Cirrus' CS7410 Helps ODM (Original Design Manufacturer) A contract manufacturer that uses its own designs and intellectual property (IP). See contract manufacturer. Deliver Low-Cost, High-Performance Device For Major U.S. Retailers Cirrus Logic, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CRUS), today announced that its CS7410 music processor will power a new portable, CD-based MP3 player to be manufactured by Hong Kong-based Starlight Electronics, and then marketed and distributed as a "house label" brand by two major U.S. consumer electronics retail chains. Starlight Electronics Co. Ltd. is a manufacturer and marketer of high-quality, value-priced consumer electronics products to leading importers and retailers worldwide. The company selected Cirrus Logic's CS7410 processor in an effort to develop a state-of-the-art personal audio player at competitive price points for its U.S. customers. The new Starlight device leverages the CS7410's high performance to offer almost a full day of compressed digital music per CD, in many cases allowing consumers to carry their entire music collection with them on one disc. "Our customers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new and inexpensive designs that address growing consumer demand for compressed audio playback in portable audio players," said Philip Lau, chairman, Starlight Electronics Co. Ltd. "Cirrus' CS7410 has allowed Starlight to offer our customers a compelling and extremely cost-efficient device that helps us meet customer and consumer demands, while maintaining a competitive edge in worldwide marketplaces." Cirrus' CS7410 music processor makes it inexpensive and simple for manufacturers to add compressed music playback capability to mainstream audio products. It offers manufacturers a rich feature set, a flexible architecture that supports CD-DA (Compact Disc-Digital Audio) The original compact disc format developed by Sony and Philips in the 1980s, which was designed for audio only. Since "CD" is used loosely for all Compact Disc formats, the CD-DA designation differentiates a music disc or player , MP3 and WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. compression formats and low overall system costs due to its highly integrated design. "Starlight has utilized Cirrus' latest compressed audio playback technology to produce an exciting and affordable MP3 player that helps consumers maximize the enjoyment of their digital music collections," said Terry Leeder, senior vice president, Sales and Marketing, Cirrus Logic. The design win further establishes Cirrus as an early innovator in the CD-based MP3 player market - a rapidly growing digital entertainment category that is building marketplace momentum by creating convenient and inexpensive new ways for consumers to store, carry and enjoy many hours of their favorite digital music. The CS7410 is optimized for CD-based audio systems, including portable CD players, boom boxes and bookshelf audio mini systems. It includes a 32-bit RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. core, a 16-bit audio DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive , an 18-bit delta sigma modulator Modulator Any device or circuit by means of which a desired signal is impressed upon a higher-frequency periodic wave known as a carrier. The process is called modulation. The modulator may vary the amplitude, frequency, or phase of the carrier. , 256K of ROM and 80K of RAM all in one 100-pin LQFP See QFP. or MQFP See QFP. package. Production of the Starlight product is scheduled to begin soon, with retail availability targeted for March 2003. Starlight Electronics Co. Ltd Hong Kong-based Starlight Electronics Co. Ltd. is a publicly listed company and a major manufacturer and marketer of high-quality, value-priced consumer electronics products to leading importers and retailers worldwide. With on-demand manufacturer (ODM) customers including direct mass merchandisers and retailers, the company offers a broad line of audio/video and telecommunications products, including DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. units, home audio systems, compact disc and MP3 players, television sets and other consumer electronics products. Cirrus Logic, Inc. Cirrus Logic, Inc. is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com. Cirrus Logic is a registered trademark of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders. |
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