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Starfish Software and LapLink Partner to Bring TrueSync Plus Technology Direct to End Users, Small/Medium Business.



Business Editors/High-Tech Writers

SCOTTS VALLEY, Calif. & BELLEVUE, Wa.--(BUSINESS WIRE)

Oct. 16, 2002

File Sync and Data Sync Leaders to Team Up To Extend Channels,

Broaden Device Support, Reach New Markets with

TrueSync Plus for PDAs and Mobile Phones(TM)

Starfish Software Starfish was founded in 1994 by Philippe Kahn, best known for his invention of the camera phone and his most recent company Fullpower Technologies. The founding vision of Starfish was global synchronization and integration of wireless and wireline devices, which translated with the , a leading provider of end-to-end mobile infrastructure solutions for the wireless world, and LapLink, a recognized leader in file transfer and synchronization (1) See synchronous and synchronous transmission.

(2) Ensuring that two sets of data are always the same. See data synchronization.

(3) Keeping time-of-day clocks in two devices set to the same time. See NTP.
 technology, today announced the launch of their joint technology distribution partnership with TrueSync(R) Plus for PDAs and Mobile Phones.

TrueSync Plus, Starfish's leading data synchronization Keeping data in two or more computers up-to-date so that each repository contains the identical information. Data in handheld devices and laptops often require synchronization with the data in a desktop machine or server.  software, provides one-click patented multi-point data synchronization between popular PDAs, mobile phones, applications and services. Under the partnership between the companies, LapLink will offer the power of Starfish's TrueSync Plus solution directly to LapLink's millions of end user and enterprise customers worldwide as TrueSync Plus for PDAs and Mobile Phones.

"As leaders in our respective markets, Starfish and LapLink form a powerful team and our complementary visions, technologies and channels make our partnership a natural," said Ms. Gregg Armstrong, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Starfish Software. "TrueSync Plus for PDAs and Mobile Phones provides mobile device users and businesses with the most advanced multi-point data synchronization features supporting a wide variety of popular handheld devices, mobile phones and enterprise applications, and is the perfect addition to LapLink's market-leading file transfer and PC synchronization offerings."

TrueSync Plus for PDAs and Mobile Phones will provide support for synchronization of calendar, contacts, tasks, notes and email on a wide range of devices, applications and services. TrueSync Plus for PDAs and Mobile Phones is available at the LapLink Online Store, also via selected LapLink retailers, preferred resellers, and distribution partners in the US and Europe. See http://www.laplink.com/buy/ for more information.

"TrueSync Plus for PDAs and Mobile Phones offers robust PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated  data access across the most popular desktop applications, PDAs and mobile handsets," said Todd Rupley, vice president of marketing and sales for LapLink. "Given the outstanding reputation Starfish has earned for their TrueSync Plus technology in carrier-class and large scale enterprise deployments worldwide, we welcome the opportunity to work closely with them to expand our synchronization offerings to include the market's best mobile data synchronization solution -- TrueSync Plus for PDAs and Mobile Phones."

About Starfish

Starfish (www.starfish.com) offers mobile solution providers the smartest way to deploy end-to-end Managed Mobility(TM) solutions using its market-leading TrueSync(R) data synchronization, device management and Simplify(R) connectivity management platforms. Wireless carriers, device manufacturers and software infrastructure and application vendors rely on Starfish because of its proven technology, expertise and ability to deliver. Founded in 1994, Starfish is an independent wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Motorola (NYSE NYSE

See: New York Stock Exchange
:MOT) and a founding sponsor of the SyncML Initiative.

Starfish, TrueSync, Sidekick The first popular popup program for DOS PCs, introduced by Borland in 1984. Sidekick included a calculator, notepad, calendar, phone dialer and ASCII table and popularized the concept of a terminate and stay resident (TSR) utility. , EarthTime, Simplify, the TrueSync Arrows logo and the Starfish logo are registered trademarks of Starfish Software, Inc. Other trademarks of Starfish Software, Inc. include, but are not limited to: SuperKey, Reflex and Dashboard. Other trademarks or service marks are the property of their respective owners.

About LapLink Inc.

LapLink has established itself as the leader in the development of file transfer and synchronization technology. Best known for its LapLink and PCsync products, LapLink has earned the trust of more than 15 million customers worldwide who transfer millions of files per week. To date, LapLink has released fourteen generations of award winning file transfer and synchronization products and peripherals. In addition, LapLink is the developer and exclusive patent-holder of SpeedSync technology, which is used in all of its products for accelerating the speed of data transfers by real-time calculation of changes to files.

LapLink is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in Bothell, Wash. The company has international sales offices in Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and the Asia-Pacific region. LapLink products are available through its Web site at www.laplink.com or most retail outlets including Best Buy, CompUSA, Staples, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , and Fry's Electronics Fry's Electronics is a specialty retailer of software, consumer electronics, computer hardware and household appliances with a chain of superstores headquartered in Silicon Valley. Starting with one store located in Sunnyvale, California, USA, the chain now boasts sales of $2. .
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 16, 2002
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