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Starbucks water.


Starbucks Corp. is known for its coffee, of course, but it sells bottled water as well--and soon that water will come from Santa Monica-based Ethos Brands LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
.

Starbucks bought privately held Ethos for about $8 million in cash, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a filing with the Securities and Exchange Commission. Ethos Brands' bottled water, marketed under the name Ethos Water Ethos water is a brand of bottled water owned by Starbucks and sold throughout North America. It is known for its campaign to raise ten million dollars by donating between five and ten cents from every sale to a non-governmental organization working to increase access to clean drinking , will replace Calistoga-based Crystal Geyser Crystal Geyser is located on the east bank of the Green River approximately 4.5 miles (7.25 km) downstream from Green River, Utah. It is a rare example of a cold water "soda pop" geyser caused by groundwater which has picked up chemicals necessary to become a mild sulfuric acid  Water Co. products this summer in about 4,300 company-operated U.S. stores.

Prior to its sale, Ethos Water products were distributed to natural foods stores.

Alan Hilowitz, a spokesman for Seattle-based Starbucks, said the company generated $25 million in revenues last year from bottled water sales. That's only a fraction of total revenues of nearly $5.3 billion for the year ended Oct. 3, 2004.

Starbucks was drawn to Ethos because of that company's emphasis on social responsibility, according to Hilowitz. That includes pledges to help citizens of developing countries get clean water by supporting water projects.

"The acquisition of the brand really leverages our corporate social responsibility leadership," he said. "It is really an integral part of how the company puts together our long-term strategic plan."

Starbucks' social responsibility image was tarnished a bit when the company signed a deal to produce a coffee liqueur Noun 1. coffee liqueur - coffee-flavored liqueur
cordial, liqueur - strong highly flavored sweet liquor usually drunk after a meal

Kahlua - coffee-flavored liqueur made in Mexico
 with Jim Beam, the liquor-producing arm of Fortune Brands Inc. That pact prompted Pax World Funds Pax World Funds launched the first socially responsible mutual fund in the United States in 1971. The Funds are dedicated to promoting peace, protecting the environment, advancing equality, and fostering sustainable development.  Inc., a socially responsible mutual fund that avoids companies selling alcohol, to divest itself of $23.4 million in Starbucks stock.

Staff reporter Rachel Brown can be reached by phone at (323) 549-5225, ext. 224, or by e-mail at rbrown@labusinessjournal.com.
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Title Annotation:MARKETPLACE; acquisition of Ethos Brands LLC
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Article Type:Brief Article
Date:May 23, 2005
Words:268
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