Starbucks Opens First Store in Zurich, Switzerland; Expects Solid Growth for Years to Come in Continental Europe.Business Editors ZURICH, Switzerland--(BUSINESS WIRE)--March 7, 2001 Starbucks Coffee Company (Nasdaq:SBUX SBUX Starbucks Corporation (stock symbol) SBUX Starbucks Coffee Company ) and Bon appetit Group today announced the opening of its first Starbucks store in Zurich, Switzerland. Located in the heart of Zurich, at Central, Limmatquai 144, the beautifully designed three-level store is also Starbucks first retail location in continental Europe Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands and, at times, peninsulas. . The Starbucks store offers a complete menu of Starbucks internationally acclaimed coffee beverages, a selection of more than 12 varieties and blends of the finest arabica a·rab·i·ca n. 1. a. A species of coffee, Coffea arabica, originating in Ethiopia and widely cultivated for its high-quality, commercially valuable seeds. b. The beanlike seed of this plant. 2. coffee beans, freshly baked local pastries and desserts and a selection of coffee brewing accessories. "Starbucks is extremely proud to open its first store in Switzerland," said Peter Maslen, president of Starbucks Coffee International. "Our store opening is a celebration of the exciting and strong coffee culture in Switzerland. Together with our outstanding partner, Bon appetit Group, we look forward to sharing with our Swiss customers the unique Starbucks Experience." In addition to Switzerland, Starbucks plans to announce its entry into at least six countries in continental Europe in the next 12 to 24 months. As of today, Starbucks has opened more than 170 stores in the United Kingdom, following the opening of its first store in London on September 17, 1998. Starbucks plans to open at least 650 stores in Europe by the end of 2003. "Our store opening in Switzerland comes at one of the most exciting times in the company's history," said Howard Schultz  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. , chairman and chief global strategist A Chief Global Strategist (CGS), or chief strategist, is the one of the highest-ranking corporate officer, administrator, corporate administrator, executive, or executive officer, in charge of the global strategy and global expansion of a corporation, company, of Starbucks Coffee Company. "I could not be more pleased with the overall performance of our company in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and around the world. I am very enthusiastic about the enormous opportunities for Starbucks in Europe and am confident that we can expect solid growth for years to come. "As we rapidly grow our presence in continental Europe, we remain highly respectful and mindful of the region's rich coffee culture and traditions," said Schultz. "While the response to the Starbucks brand worldwide has been phenomenal, we recognize that our success is not an entitlement. In continental Europe, we will grow our business by earning the trust and respect of our customers every day." "The opening of the first Starbucks store in Zurich is a celebration of Starbucks successful and passionate history in enriching the coffee and cafe culture worldwide," said Beat Curti, founder of Bon appetit Group. "I firmly believe that Starbucks will quickly become part of the daily lives of the Swiss people This is a list of famous Swiss and notable people from or resident in Switzerland and cantons forming present-day Switzerland. See also: Swiss (people) Architecture
In September 2000, Starbucks Coffee International and Bon appetit Group signed a joint venture agreement to develop Starbucks retail business in Switzerland. The joint venture company, Swiss-Star Limited, will be responsible for the day-to-day operations of Starbucks in Switzerland. Bon appetit Group (www.bon-appetit.ch) is Switzerland's leading listed company in the food trade. Its core businesses are the wholesale and retail trade. The Bon appetit Group also engages in e-commerce with stakes in net-tissimo.com and Le-Shop.ch. In fiscal 2000, the Bon appetit Group posted consolidated sales of CHF CHF In currencies, this is the abbreviation for the Swiss Franc. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 3.322 billion with a workforce of approximately 6,800. Starbucks Coffee International is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world. In addition to Switzerland, Starbucks has retail locations in another 20 international markets including Japan, Hawaii, Singapore, the Philippines, Taiwan, Thailand, the United Kingdom, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Malaysia, Beijing, Kuwait, South Korea, Lebanon, Hong Kong, Shanghai, United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman. (Dubai), Qatar, Australia, Saudi Arabia, and Bahrain. http://www.businesswire.com/cnn/sbux.shtml NOD+ number: 800/239-0317 |
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