Starbucks Kigabah Estate Coffee -- From A Distant Land of the World's First Farmers; Coffee Origin Communities Receive $15,000 Awards for Black Apron Exclusives Coffees.SEATTLE -- Today, Starbucks Coffee Company (Nasdaq:SBUX SBUX Starbucks Corporation (stock symbol) SBUX Starbucks Coffee Company ) introduces Kigabah Estate coffee, from the Western Highlands Western Highlands may refer to:
ə, –y . Starbucks also today announces the addition of an award component to the coffees of the Black Apron Exclusives(TM) lineup. "There isn't a single coffee that travels a farther distance to us than these beans from Papua New Guinea, and no coffee is more respected than that of the Kigabah Estate," says Dub Hay, Starbucks senior vice president of Coffee. "With high standards for production and those who produce it, the Kigabah Estate exemplifies what Starbucks looks for in a coffee supplier." At 5,500 feet above sea level, in what was once a swamp, coffee is nourished nour·ish tr.v. nour·ished, nour·ish·ing, nour·ish·es 1. To provide with food or other substances necessary for life and growth; feed. 2. by abundant rainfall and rich nutrients found in the thick, black topsoil. These fertile conditions give Kigabah Estate coffee a juicy acidity, round body and herbal notes reminiscent of black tea tannins tannins, n.pl polyphenolic phytochemicals whose name derives from their use in tanning animal skins. Used as astringents, antioxidants, and styptics; treats burns, relieves diarrhea. . The Kigabah Estate is progressive in its farming practices and environmental practices, and contributes ten percent of its profits to the farming community. "I am also extremely proud to announce that for each Black Apron Exclusives(TM) coffee, Starbucks will award $15,000 for a project that will improve the lives of the farmers in the community," continues Hay. "Through this program, we've had the opportunity to enjoy some extraordinary coffees. Now, to thank these dedicated farmers and give back to their communities, we will provide funds to help improve things such as education, transportation, coffee-processing facilities and the environment." The award for Kigabah Estate coffee will be used for school funding for residents throughout the Waghi Valley, whose ancestors have been farming land in the Western Highlands for more than 9,000 years and are believed to be among the world's first farmers. In addition to awarding $15,000 for Kigabah Estate coffee, Starbucks has applied the award retroactively to all previous Black Apron Exclusives(TM) offerings. For its 100% Kona coffee Kona coffee is the market name for a variety of coffee (Coffea arabica) cultivated on the slopes of Mount Hualalai and Mauna Loa in the North and South Kona Districts of the Big Island of Hawaii. Only coffee from the Kona Districts should be described as "Kona. (introduced April 23, 2004), Starbucks, through the farms that provided the coffee, donated $15,000 to the Start Now foundation, a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. that supports alcohol and drug education and prevention programs for Kona community children in grades 6-10. The award for Ethiopia Harrar (introduced June 30, 2004) coffee was donated to the Dil Chora Hospital in Dire Dawa Dire Dawa or Diredawa (both: dē'rədä`wä), city (1994 pop. 164,851), Harar region, E Ethiopia. It is a commercial and industrial center located on the Addis Ababa–Djibouti railroad. and the funds will be used to buy equipment and support current medical, dental and vision services. The award for El Salvador El Salvador (ĕl sälväthōr`), officially Republic of El Salvador, republic (2005 est. pop. 6,705,000), 8,260 sq mi (21,393 sq km), Central America. Estate Pacamara coffee (introduced Sept. 30, 2004) was invested directly into the infrastructure of the Montecarlos Estate, helping to improve coffee quality and to increase the standard of living for the farming community. The Black Apron Exclusives(TM) line of coffee is named for Starbucks most knowledgeable buyers, roasters, tasters and Starbucks Coffee Masters, who wear a black apron in the tasting rooms and in the Company's coffeehouses. Since Black Apron Exclusives(TM) coffees hail from very distinct and scarce crops -- making any prediction of availability nearly impossible -- subsequent introductions will be announced shortly before their arrival in select retail stores. Four rare and exclusives coffees will follow Kigabah Estate coffee this year, with the next selection expected to be available May 2, 2005. Starbucks Kigabah Estate coffee is available in Company-operated stores throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. starting March 7, 2005 (1/2 lb price: US $11, CAN $15), and will be available while supplies last. Starbucks(R) whole bean coffee assortment includes more than 20 single-origin offerings and blends from around the world, including many worldwide exclusive coffees. The "Coffee of the Week" program links brewed coffee to whole bean coffee, providing customers with the opportunity to bring a daily taste home for the weekend. Starbucks Coffee Masters are available in stores to answer coffee questions and help customers navigate the world of coffee. Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 9,000 retail locations in North America, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe, the Middle East and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino(R) coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company's brand portfolio provides a wide variety of consumer products. Tazo Tea's line of innovative premium teas and Hear Music's exceptional compact discs enhance the Starbucks Experience through best-of-class products. |
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