Starbucks Coffee Bridges Two Continents with the Opening of Its Fourth Retail Location in Istanbul, Turkey; Starbucks Turkish Coffee Pleases Local Palates.Business Editors ISTANBUL, Turkey--(BUSINESS WIRE)--June 12, 2003 Starbucks Coffee International, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Starbucks Coffee Company (Nasdaq:SBUX SBUX Starbucks Corporation (stock symbol) SBUX Starbucks Coffee Company ), and its Turkish licensee licensee n. a person given a license by government or under private agreement. (See: license, licensor) LICENSEE. One to whom a license has been given. 1 M. Q. & S. 699 n. , Shaya Kahve Sanayi Ve Ticaret A.S., announced the opening of its fourth retail location in the celebrated Akmerkez Mall on Istanbul's European coast today. The first Starbucks store in Turkey was opened on April 19, 2003 in Erenkoy. "Istanbul has always represented a bridge between cultures with its geographic position that encompasses both Europe and Asia," said Isik Kececi Asur, general manager of Shaya Kahve Sanayi Ve Ticaret A.S. "We are delighted at the rapid popularity of Starbucks Coffee in Turkey, a country that has embraced fine coffee since it was first brought to Istanbul in 1555." "Starbucks respects the important role Turkey plays in the rich history of coffee. We are proud to offer customers traditional Turkish coffee along with our other unique Starbucks beverages," said Mark McKeon, president Starbucks Coffee, Europe, Middle East and Africa. "The opening of our fourth store in less than eight weeks demonstrates the strong passion the people of Turkey have for high quality coffee and their historical willingness to bridge different cultures. It is also a celebration of the commitment of our outstanding licensee, Shaya Kahve Sanayi Ve Ticaret A.S., who has the expertise and knowledge to localize lo·cal·ize v. lo·cal·ized, lo·cal·iz·ing, lo·cal·iz·es v.tr. 1. To make local: decentralize and localize political authority. 2. the Starbucks Experience for Turkey." Starbucks opened its first store in continental Europe Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands and, at times, peninsulas. in Zurich, Switzerland, in March 2001, and also currently has stores in Austria, Spain, Germany, and Greece. Shaya Kahve Sanayi Ve Ticaret A.S., is a wholly owned subsidiary of Alshaya Group, one of the largest and most successful operators of leading global retail brands in the Middle East. Starbucks Coffee International and Alshaya Group have been opening Starbucks retail locations throughout the Middle East since 1999. Starbucks Coffee International is a wholly owned subsidiary of Starbucks Coffee Company, the leading retailer, roaster roaster a young fowl for eating; weighs 5 to 7 lb at 6 months of age. and brand of specialty coffee in the world, with more than 6,500 stores in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, the Middle East and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . The company is committed to offering the highest quality coffee and Starbucks Experience and conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. |
|
||||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion