StarGen Momentum Builds with Advanced PCI Express Wins; Eight Top Tier Design Wins in First 6 Months of Sampling AXSys Product Line.MARLBOROUGH, Mass. -- StarGen, the leader in Advanced PCI Express Interconnect solutions, today announced that in the first six months of sampling its initial products in the AXSys PCI (1) (Payment Card Industry) See PCI DSS.
(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). Express/Advanced Switching product line it has secured eight design wins from top tier OEMs in the storage, compute and embedded application markets. In addition to the design wins, StarGen is currently sampling to a significant number of leading OEMs who are also validating the technology and expect to make interconnect decisions shortly. This momentum clearly validates the market demand for 'advanced' PCI Express interconnect capabilities to enable multiple processor communication, disaggregation dis·ag·gre·ga·tion
1. A breaking up into component parts.
2. An inability to coordinate various sensations and a failure to observe their mutual relations. and virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used.
Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer. of PCIe I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output.
I/O - Input/Output resources, and high availability/fault tolerance. These features are all enabled by the Advanced Switching Interconnect (ASI ASI,
n See Anxiety Sensitivity Index. ) specification and supported by StarGen's AXSys product line.
Estimates of the PCI Express 'Base' and 'Advanced' interconnect market size show it growing rapidly from today's $50M to over $500M in the next 5 years. StarGen will address this entire PCI Express market, building on these initial successes in the advanced switch segment.
Arun Taneja, Founder and Consulting Analyst at Taneja Group, a leading analyst/consulting house in the storage and server arena adds; "There is no question in my mind that PCI Express has won the battle for standard high-speed interconnect at the board level. StarGen not only delivers PCI Express technology to systems designers but also pioneers advanced PCI Express functionality as described in the Advanced Switching Interconnect (ASI) specification. If you are systems designer in the storage or server space, your evaluation is incomplete without checking out StarGen's product line."
The customers designing StarGen's AXSys technology into their products will be announced as their products come to market. However, it can be revealed that there are several common elements to the customer designs that clearly demonstrate the need for advanced extensions to the current PCIe 'Base' solutions currently in the market. They include:
--need to connect more than one processor complex in a system
--need to virtualize To cause a virtual technique to be performed. See virtualization. and scale PCIe I/O resources in the most cost effective manner
--need to deliver high availability functions typically associated with proprietary interconnects
--need for high data throughput with low CPU CPU
in full central processing unit
Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. utilization through DMA (1) (Digital Media Adapter) See digital media hub.
(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. assist
StarGen's AXSys product suite supports these requirements by taking advantage of the ASI industry standard that defines a seamless method for interconnecting PCIe processors and peripherals while providing 'advanced' PCIe services.
Storage Market Traction
Next generation storage arrays and filers are going to be built with standards-based modular components. The storage market is also widely adopting processor and I/O components that are moving to the PCI Express interface standard creating strong demand for 'advanced' interconnects supporting PCIe.
OEMs that have selected StarGen are looking for Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. an interconnect that matches their need for a low latency 'memory mapped' data movement model and also need to be assured that they can protect their multi-year PCI software investment. High availability features for creating fault tolerant paths and data protection schemes are also required to match the capabilities that in the past were performed with costly ASICs.
Server Market Traction
The server market also has embraced the need for 'advanced' PCIe interconnect solutions. High-end and mid-range server OEM's who have selected StarGen require mainframe-like feature sets for multi-processor scaling and high availability at a price point that allows them to compete with the continually advancing volume server market.
The modular volume server markets, including blade and rack mount form-factors, have also embraced the capabilities found in StarGen's product portfolio. The need to virtualize I/O by logically and physically separating processors from peripherals is a critical need for cost effective scalability in the enterprise.
Customer Case Studies
One OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and who has selected StarGen AXSys products will be introducing an innovative platform for I/O disaggregation targeting the 1RU server market. This system allows any PCIe endpoint (i.e. Fiber Channel HBA (Host Bus Adapter) See host adapter. , Ethernet NIC (1) (Network Interface Card) See network adapter. See also InterNIC.
(2) (New Internet Computer) An earlier Linux-based computer from The New Internet Computer Company (NICC), Palo Alto, CA. ) to be physically separate from the actual processor that is virtually controlling I/O resource pools through a management software layer. This approach enables datacenter managers to implement cost effective redundancy of both SAN and LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. resources without the capital and operating expense typically associated with implementing highly available networks. This architecture, since it is based on PCIe, will require no changes to any endpoints, can use any server with an available PCIe expansion slot, and requires no changes to device drivers. The product will be sampling in the second half of 2006.
A leading storage company will also be utilizing StarGen's AXSys products for a line of systems that are targeting the small to medium business market internationally. They will be designing modular processor elements that will be common from their low-end to high-end and utilize StarGen silicon as the system interconnect when scalability is required. This approach enables common software across their entire product line and eliminates the need for custom ASICs.
StarGen also has key design wins in embedded applications that utilize the emerging AdvancedTCA (aTCA) form-factor targeting IP Multimedia Subsystem An integrated network for telecommunications carriers that uses the IP protocol as its foundation for packetized voice, video and data. Supporting voice over IP (VoIP) in all its flavors (SIP, H.323, MGCP, etc. (IMS (1) See IP Multimedia Subsystem.
(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. ) applications. The military market is also undergoing massive transformation in its next generation approach to creating modular server architectures for its communication infrastructure. Several designs are underway for those programs using StarGen technology.
"We are very pleased with the customer response to our initial 'advanced' PCI Express product offering based on the ASI standard, and we believe that our AXSys products will offer optimized solutions to all users of PCI Express," concluded Tim Miller, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of StarGen. "This is a technology that will be with us for at least the next decade and we intend to leverage these early successes to extend and broaden our appeal in the coming months and years."
To learn more about StarGen and see the AXSys Architecture in action, StarGen will also be participating in several industry leading events in the next 60 days including
--GlobalComm, Chicago IL June 5-7
--PCI-SIG Developers Conference, San Jose CA June 8-9
--ASI SIG Tech Update for PCI SIG Developers, San Jose CA June 9
--Linley Group High Speed Interconnect NVIDIA's High Speed Interconnect (often abbreviated to 'HSI') chip was used in their early PCI Express graphics cards, where it acted as a bridge between the PCI Express connection to the computer and the natively AGP GPU. Seminar, Santa Clara CA June 14
--ASI-SIG Seminar, Santa Clara CA June 15
AXSys is StarGen's family of PCI Express compliant devices that support both PCIe 'base" and the Advanced Switching Interconnect (ASI) standard. PCIe/ASI switches, PCIe-to-ASI bridges, fabric management software, and evaluation systems that comprise the AXSys product suite have all been sampling to customers since November 2005.
StarGen, based in Marlborough, MA, is a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab. that develops interconnects that are compliant to the PCI Express and ASI standards. The company's mission is to provide advanced solutions for connecting PCIe based processors and peripherals that are widely used in a large range of systems developed by leading storage, server and embedded OEM's. StarGen's successful 1st generation product, StarFabric, extends legacy PCI applications and is currently in use in over 75 designs with greater than 250,000 ports shipped around the world. Additional company and product information is available at www.stargen.com.
Note to editors: PCI Express is a trademark of PCI-SIG. Advanced Switching and ASI are trademarks of the ASI-SIG ASI-SIG Advanced Switching Interconnect Special Interest Group . StarGen, StarFabric and AXSys are trademarks of StarGen. All other trademarks and products are the property of their respective owners.