StarBase announces non-exclusive bundling agreement with Oracle; inclusion of StarBase's version control product expands market opportunity.IRVINE, Calif.--(BUSINESS WIRE)--March 27, 1997--StarBase Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SBAS (Satellite-Based Augmentation System) See GPS augmentation system. ) today announced the completion of a non-exclusive bundling agreement with Oracle to ship StarBase's version control product, Versions 2.0, with Oracle's Developer/2000 product at no additional charge to the customer. Oracle (NASDAQ:ORCL ORCL Oracle (stock symbol) ) is a major vendor of developer tools with the company exceeding $5.2 billion in annual revenue. Commenting on the importance of the bundling agreement, Donald R. Farrow farrow see farrowing. , President and COO (Cell Of Origin) See mobile positioning. of StarBase, said, "Oracle is the world's second largest software company and the market leader in application development. Oracle's decision to allow the inclusion of Versions 2.0 is acknowledgement of our product; and we expect this agreement will offer us many marketing benefits, including presentation of information about StarBase and our products on Oracle's Solutions Showcase website, and participation in Oracle publications and tradeshow events." New Marketing and Upsell Opportunities StarBase's management team believes that bundling Versions 2.0 with Oracle's development tools will provide StarBase with access to potential new users, other valuable co-marketing activities with Oracle, as well as upgrade opportunities to the Company's virtual team development suite, StarTeam 2.0, which also interfaces with Oracle's development tools. The Company is offering all recipients of Oracle's Developer/2000 tools a $100 certificate inside the product box, which can be applied towards an upgrade to StarTeam 2.0. StarBase Versions 2.0 Brings Oracle Developer/2000 Customers More Choices The source code management features contained in Versions 2.0 enable programmers This is a list of programmers notable for their contributions to software, either as original author or architect, or for later additions. See also: Game programmer, List of computer scientists to improve development quality and productivity, enabling project completion on time and within budget. Rene Bonvanie, Oracle's Senior Director of Product Marketing, said, "By integrating Versions 2.0 with the Developer/2000 tool, our customers will receive enhanced value and functionality. This agreement brings Oracle customers more choices, and StarBase gains exposure and upsell possibilities with more than 500,000 Oracle software developers." Oracle and StarBase Alliance The alliance between the two companies, initially established in November, is enhanced through this non-exclusive bundling agreement. A fully functional copy of Versions 2.0 will be included with certain future shipments of Developer/2000 starting with version 1.4W, scheduled to ship in the Spring. The recipients of version 1.4W will receive, in conjunction with Oracle's Open Tools Initiative (OTI) program, a CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). containing Versions 2.0 and product demos of a range of other companies' programming tools. Versions 2.0 is the first fully functional software configuration management product offered on the OTI disk. Versions 2.0 offers version control, visual differencing, build and milestone management, audit logs, security, and an advanced project repository for application and web site developers. Relevance to StarBase's New Market Segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Earlier this month, the Company announced a three-tiered market segmentation strategy which management believes will broaden market acceptance of Versions 2.0 and the growing family of StarTeam products. Today's announcement is the first of several agreements which will be announced in the near future as the Company implements its new strategy targeting three distinct segments of the Software Configuration Management (SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. ) market and represents a major inroad in·road n. 1. A hostile invasion; a raid. 2. An advance, especially at another's expense; an encroachment. Often used in the plural: Foreign products have made inroads into the American economy. into establishing a presence in the entry-level market segment. Versions 2.0 is an entry-level, first tier product the provides a direct upgrade path to a fully scalable family of StarTeam products that will be offered for all three market segments. Versions 2.0 offers basic SCM capabilities that are necessary to build quality software. An upgrade from Versions to second or third tier StarTeam products adds team collaboration, workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. , virtual team facilities with Internet/intranet connectivity, and more sophisticated SCM capabilities. StarBase, with headquarters in Irvine, Calif., offers a complete family of SCM products designed to fill the needs of application and web site developers and teams. StarTeam has won several awards including PC Week Analyst's Choice (10/96), PC Week 1996 IT Excellence Award (4/96) and PC Week LABS Top Product of 1995 (12/95). More information is available by calling 888/STAR700 or by web site at http://www.starbase.com . When used in the preceding discussion, the words "believes, expects, or intend to" and similar conditional expressions are intended to identify forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, conditions in the general economy or the software industry, the timely development and market acceptance of products and technologies, competitive factors, demand for ITE ITE Institute of Transportation Engineers ITE In the Ear ITE Information Technology Equipment ITE Initial Teacher Education (UK) ITE Institute of Technical Education ITE Institute of Terrestrial Ecology software products, sell-through of products in the sales channels and other risks described in StarBase Corp.'s SEC reports and filings. StarBase, StarTeam and Versions are trademarks of StarBase Corp. Other trademarks are the property of their respective companies. CONTACT: StarBase Corporation William R. Stow Stow (stō), city (1990 pop. 27,702), Summit co., NE Ohio, a suburb of Akron; settled 1802, inc. as a city 1960. Chiefly residential, it has some light industry. III, 714/442-4410 or Financial Relations Board Rebecca Bergman, 310/442-0599 or Oracle Marlena Fernandez, 415/506-8565 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion