Star power fuels E-Recycling campaign.The state of California, working with Hollywood's environmental community, has launched a multimedia consumer awareness and public information campaign in an effort to educate the state's residents about electronics recycling. The eRecycle campaign includes celebrity-narrated public service announcements, in-store materials and an interactive Web site (www.eRecycle.org) designed to educate residents on the proper disposal procedures for outdated televisions and computer monitors. Celebrities such as Jeff Goldblum Jeffrey Lynn Goldblum (born October 22, 1952) is an Academy-Award nominated American actor. He often portrays quirky, intense or eccentric characters. He is also known for his distinctive appearance and his unique, staccato delivery of lines. At 6 feet 4 ½ inches (1. and Esai Morales Esai Morales (born October 1, 1962) is an actor perhaps best known for his role as Lt. Tony Rodriguez on the long-running ABC television police drama NYPD Blue. He also appeared in the PBS drama American Family and in the Showtime series Resurrection Blvd. have lent their voices to narrate the television and radio spots. Consumer electronics manufacturers partially underwrote the campaign. The campaign follows the Jan. 1st implementation of California's Electronic Waste Recycling Act The Electronic Waste Recycling Act of 2003 (EWRA) is a California law to reduce the use of certain hazardous substances in certain electronic products sold in the state. The act was signed into law September 2003. Electronic Waste Recycling fee The Electronic Waste Recycling Fee is a fee imposed by the government of the state of California in the United States on new purchases of electronic products with viewable screens. It is one of the key elements of the Electronic Waste Recycling Act. for each covered electronic device that has been purchased. Retailers remit those fees to California's Board of Equalization In communications, techniques used to reduce distortion and compensate for signal loss (attenuation) over long distances. . The money collected will fund a payment system for the proper collection and recycling of these products at the end of their service life. To launch the eRecycle public information campaign, the state teamed with the Earth Communications Office (ECO E·co , Umberto Born 1932. Italian writer best known for his novels, including The Name of the Rose (1981). He has also written extensively on semiotics and British and American popular culture. ), an internationally respected non-profit organization based in the Hollywood community. Actor Esai Morales is a board member of ECO. "I'm excited about eRecycle because finally, we're being given the opportunity to easily recycle some of the big-ticket items such as televisions and computer monitors," Morales says. "I think it's great that California is stepping up to help manage the issue while educating the public." Jeff Goldblum, who narrates one of the television spots, says, "It's good to live in a state like California where we can set an example by being first to launch an initiative such as this. I hope other states follow suit." |
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