Stanford University Conference Reveals How Mobile Phones Will Change Society.The Mobile Persuasion Conference on February 2nd Will Explore How Mobile Technology Will Change People's Beliefs and Behaviors PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. -- The Mobile Persuasion Conference is a full-day, eight session conference hosted by the Stanford Persuasive Technology Lab featuring expert talks and panels on how mobile technology can change attitudes and behaviors. The first Mobile Persuasion Conference will be held at Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. on Friday, February 2. Over 250 attendees are expected. The conference is for innovators, researchers and companies creating mobile technologies that change people's beliefs and behaviors. Applications include health, commerce, activism, social networking See social networking site. social networking - social network , advertising, conservation and mobile gaming. Speakers Include: Ian Bogost, Ph.D. - Persuasive Games Persuasive Games is a video game developer founded by Ian Bogost, a professor at Georgia Tech. The company focuses on making advergames with strong opinions. They have created the first computer game to be included as part of a newspaper's editorial, Food Import Folly & Georgia Tech Expertise: Persuading people with video games See video game console. Peter Boland, Ph.D. - BeWell Mobile Expertise: Using mobile phones to improve health Sunny Consolvo - Intel Research & University of Washington Expertise: Creating mobile technology to promote physical activity Erik Damen, Ph.D. - Pam Expertise: Motivating people to walk more using mobile technology Ame Elliot - PARC (Palo Alto Research Center Incorporated, Palo Alto, CA, www.parc.com) Founded in 1970, PARC is a Xerox subsidiary involved in high-tech research and development. Although Xerox's headquarters are in Stamford, Connecticut, and manufacturing and marketing are in Rochester, New York, PARC is : Palo Alto Research Center Palo Alto Research Center - XEROX PARC Expertise: Understanding cultural issues in mobile design BJ Fogg, Ph.D. - Stanford Persuasive Technology Lab Expertise: Creating insight into persuasive technology Elizabeth Goodman - UC Berkeley Information School Expertise: Investigating how mobile imaging changes cultures Paul Hedtke - Qualcomm Expertise: Distributing mobile technology for health promotion Deb Levine - Internet Sexuality Services, Inc. Expertise: Creating mobile services that change sexual behavior sexual behavior A person's sexual practices–ie, whether he/she engages in heterosexual or homosexual activity. See Sex life, Sexual life. Mike Liebhold - Institute for the Future Expertise: Forecasting the future of mobile experience Mirjana Spasojevic - Nokia Research Center Expertise: Understanding how people use mobile technology Along with speakers from Digital Chocolate, Yahoo! Research Berkeley Yahoo! Research Berkeley is a research partnership between Yahoo! Inc. and the University of California, Berkeley to explore and invent social media and mobile media technology and applications that will enable people to create, describe, find, share, and remix media on the web , Mopocket, Intel Research, Adobe Systems, Mobile Dating Watch and more. The sponsors of Mobile Persuasion are: Nokia Research Center, Institute for the Future, U.S. Centers for Disease Control & Prevention, and Stanford Media-X. Tickets are available for $349 at http://mobilepersuasion.eventbrite.com/. Mobile Persuasion will be held at the Oak Room at Tresidder Memorial Union on the second floor. 459 Lagunita Drive, Stanford, CA 94304. About the Stanford Persuasive Technology Lab The Stanford Persuasive Technology Lab creates insight into how computing products - from websites to mobile phone software - can be designed to change what people believe and what they do. Like human persuaders, persuasive interactive technologies can bring about positive changes in many domains, including health, business, safety, and education. With such ends in mind, we are creating a body of expertise in the design, theory, and analysis of persuasive technologies, an area called "captology." Captology describes the area where computing technology and persuasion overlap. |
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